About
Built by a rep,
for the rep.
RepBud exists because the tools didn't. Nearly two decades on the rep side of the table, and the software was always built for someone else.
Graeme Watson
Founder · RepBud
The Story
Almost two decades
in the trade. Then this.
I'm Graeme. I've spent nearly two decades working in the travel industry — in luxury safari sales, representation, and client-facing roles across the African travel market. The property visits. The trade-show circuit. The long drives between lodges. The late-night follow-up emails. I know what it's like to be the person selling travel for a living.
What I never had was a tool built for me. Reps were given consumer CRMs with travel-industry names painted over the top — or worse, generic small-business software, just skinned with a palm tree. Everyone kept telling reps they should use Salesforce, HubSpot, Notion, Folk. None of those people had ever actually worked as a rep.
So I built one. For us. RepBud is the result — designed around how the trade actually works: trade shows, fam trips, property visits, voice notes in the car between meetings, photos of business cards on a hotel bar. Built by someone who's been on your side of the table, for the people still sitting there.
Background
Former SATSA Board Director·Former SATSA KZN Chapter Chair·Regular attendee at international travel trade shows
The company behind RepBud
Charnette Ltd
RepBud is published by Charnette Ltd, a UK Limited company. Charnette is also the parent of Charnette Labs — a tourism-technology agency that builds websites, apps and trade tools for representation companies, PR agencies, tour operators, DMCs, and tourism brands more broadly.
RepBud is the product Charnette Labs uses to prove the standard: software built by people who actually work in tourism, for the people doing the work. Visit Charnette Labs →
Get in touch
Questions, conversations, introductions.
Honest feedback from people in the trade is how RepBud got built and how it keeps improving. Reach out — I read everything.