RepBud

Africa Travel Trade Calendar

Africa Travel Trade Shows Worldwide 2026–2027

The African travel trade works two calendars at once: shows held across Africa, where buyers meet lodges, hotels, DMCs and tourism boards on home ground, and Africa-focused shows and roadshows held in the markets where Africa is sold. This page lists both, for the reps, DMCs, tour operators and agents who work them, with dates, venues and hotels for each.

31 Africa travel trade events on this page (17 trade shows, 7 roadshows, 4 networking events and 3 conferences), 4 still to come — next are Africa Showcase North America (15–20 Nov 2026, Fort Lauderdale), Africa Eden Travel Show Global Edition (19–23 Nov 2026, Kasane) and Meetings Africa (22–24 Feb 2027, Johannesburg).

Of the 31 listed, 21 are held in Africa: South Africa (12), Botswana (2), Morocco (2), Tanzania (2), Kenya (1), Uganda (1) and Zimbabwe (1); 10 are held elsewhere, in Lisbon, São Paulo, Oslo, London, Sydney, Prague, Utrecht, Sundance and Fort Lauderdale.

Also in London: WTM London (3–5 Nov 2026).

Coming up

15–20 Nov 2026

Africa Showcase North America

Fort Lauderdale, USA

Dates, venue & hotels →

19–23 Nov 2026

Africa Eden Travel Show Global Edition

Kasane, Botswana

Dates, venue & hotels →

22–24 Feb 2027

Meetings Africa

Johannesburg, South Africa

Dates, venue & hotels →

6–9 Sep 2027

PURE Life Experiences

Marrakech, Morocco

Dates, venue & hotels →

Already held this year

These have run their 2026 edition. The event pages carry the venue, the format and what to expect, which is what you want if you are deciding whether to put the next one in the diary.

Next: 7–12 Mar 2027 · ★ unverified

Africa Showcase Southern Europe

Lisbon, Portugal · last held 9–13 Feb 2026

Next dates and venue →

Next: 21–26 Feb 2027 · ★ unverified

Africa Showcase Latin America

São Paulo, Brazil · last held 23–27 Mar 2026

Next dates and venue →

Next: 7–9 Apr 2027 · ★ unverified

Africa Travel Week / WTM Africa

Cape Town, South Africa · last held 7–9 Apr 2026

Next dates and venue →

Next: 4–6 Apr 2027 · ★ unverified

ILTM Africa

Cape Town, South Africa · last held 10–12 Apr 2026

Next dates and venue →

Next: 7–9 Apr 2027 · ★ unverified

IBTM Africa

Cape Town, South Africa · last held 13–15 Apr 2026

Next dates and venue →

Most recent edition

Equal Africa

Cape Town, South Africa · 13–15 Apr 2026

Next dates and venue →

Next: 7–9 Apr 2027 · ★ unverified

Sports and Events Tourism Exchange

Cape Town, South Africa · last held 13–15 Apr 2026

Next dates and venue →

Next: 7–9 Apr 2027 · ★ unverified

Africa Tourism and Investment Conference

Cape Town, South Africa · last held 13–15 Apr 2026

Next dates and venue →

Next: 19–23 Apr 2027 · ★ unverified

Africa Showcase Nordics Roadshow

Oslo, Nordics · last held 20–24 Apr 2026

Next dates and venue →

Next: 3–7 May 2027 · ★ unverified

We Are Africa

Cape Town, South Africa · last held 4–8 May 2026

Next dates and venue →

Next: 11–13 May 2027 · ★ unverified

Africa's Travel Indaba

Durban, South Africa · last held 12–14 May 2026

Next dates and venue →

Next: 27–30 May 2027 · ★ unverified

Kilifair Arusha

Arusha, Tanzania · last held 4–7 Jun 2026

Next dates and venue →

Next: 22–24 Jun 2027 · ★ unverified

The Hotel and Hospitality Expo Cape Town

Cape Town, South Africa · last held 10–12 Jun 2026

Next dates and venue →

Next: 23 Apr 2027 · ★ unverified

Spotlight on Africa TravelExpo Gaborone

Gaborone, Botswana · last held 18–19 Jun 2026

Next dates and venue →

Most recent edition

The Annual Africa Tourism Evening

London, United Kingdom · 19 Jun 2026

Next dates and venue →

Most recent edition

Experience Africa London

London, UK · 22–24 Jun 2026

Next dates and venue →

Next: 9 Jun 2027 · ★ unverified

Spotlight TravelExpo Harare

Harare, Zimbabwe · last held 9 Jul 2026

Next dates and venue →

Next: 19–30 Jul 2027 · ★ unverified

Africa Showcase Australasia

Sydney, Australia · last held 20–31 Jul 2026

Next dates and venue →

Next: 12 Aug 2027 · ★ unverified

Spotlight TravelExpo Kampala

Kampala, Uganda · last held 12 Aug 2026

Next dates and venue →

Most recent edition

SATSA Conference

Cape Town, South Africa · 19–21 Aug 2026

Next dates and venue →

Most recent edition

Spotlight TravelExpo Nairobi September

Nairobi, Kenya · 2–3 Sep 2026

Next dates and venue →

Next: 6–9 Sep 2027 · ★ unverified

PURE Life Experiences

Marrakech, Morocco · last held 7–10 Sep 2026

Next dates and venue →

Next: 20–24 Sep 2027 · ★ unverified

Africa Showcase Central Eastern Europe

Prague, Czech Republic · last held 21–25 Sep 2026

Next dates and venue →

Next: 12–17 Sep 2027 · ★ unverified

Africa Showcase Mitteleuropa

Utrecht, Netherlands · last held 28 Sep – 2 Oct 2026

Next dates and venue →

Next: 3–7 May 2027 · ★ unverified

We Are Africa North America

Sundance, USA · last held 5–9 Oct 2026

Next dates and venue →

Most recent edition

Essence of Africa

Zanzibar, Tanzania · 20–22 Oct 2026

Next dates and venue →

Most recent edition

Tourism Leadership Conference

Sun City, South Africa · 27–28 Oct 2026

Next dates and venue →

MORE OF THE CALENDAR

Travel industry events 2026–2027 — trade shows, conferences, roadshows and networking events across the travel trade, listed by month.

Business travel conferences & eventsBusiness Travel Show Europe, IBTM World, IMEX Frankfurt and IMEX America, Meetings Africa — corporate travel and business eventsLuxury travel trade showsILTM and its regional editions, Virtuoso Travel Week, PURE, We Are Africa — the appointment-led luxury circuitTravel industry conferences & summitsSkift Global Forum, Phocuswright, Arival, Adventure Travel World Summit — programme-led conferences rather than trade floorsDestination management & inbound showsIndaba, WTM Africa, Experience Africa, PATA Travel Mart, Rendez-vous en France — where DMCs meet outbound buyersLondon, UK & Ireland travel trade showsWTM London, Business Travel Show Europe, Experience Africa London, The Luxury Travel Fair, Holiday World — held in London, the UK and Ireland

COMMON QUESTIONS

Africa Travel Trade Shows Worldwide — common questions

Which Africa travel trade events are coming up?+

In date order: Africa Showcase North America (15–20 Nov 2026, Fort Lauderdale), Africa Eden Travel Show Global Edition (19–23 Nov 2026, Kasane), Meetings Africa (22–24 Feb 2027, Johannesburg) and PURE Life Experiences (6–9 Sep 2027, Marrakech). Each event page carries the venue, what the show is for and hotels nearby.

Where are the Africa travel trade events on this page held?+

Of the 31 listed, 21 are held in Africa: South Africa (12), Botswana (2), Morocco (2), Tanzania (2), Kenya (1), Uganda (1) and Zimbabwe (1); 10 are held elsewhere, in Lisbon, São Paulo, Oslo, London, Sydney, Prague, Utrecht, Sundance and Fort Lauderdale.

Which of these have already run in 2026?+

Africa Showcase Southern Europe (last held 9–13 Feb 2026; next 7–12 Mar 2027, as listed by the organiser), Africa Showcase Latin America (last held 23–27 Mar 2026; next 21–26 Feb 2027, as listed by the organiser), Africa Travel Week / WTM Africa (last held 7–9 Apr 2026; next 7–9 Apr 2027, as listed by the organiser), ILTM Africa (last held 10–12 Apr 2026; next 4–6 Apr 2027, as listed by the organiser), IBTM Africa (last held 13–15 Apr 2026; next 7–9 Apr 2027, as listed by the organiser), Equal Africa (last held 13–15 Apr 2026; next dates not yet published), Sports and Events Tourism Exchange (last held 13–15 Apr 2026; next 7–9 Apr 2027, as listed by the organiser), Africa Tourism and Investment Conference (last held 13–15 Apr 2026; next 7–9 Apr 2027, as listed by the organiser), Africa Showcase Nordics Roadshow (last held 20–24 Apr 2026; next 19–23 Apr 2027, as listed by the organiser), We Are Africa (last held 4–8 May 2026; next 3–7 May 2027, as listed by the organiser), Africa's Travel Indaba (last held 12–14 May 2026; next 11–13 May 2027, as listed by the organiser), Kilifair Arusha (last held 4–7 Jun 2026; next 27–30 May 2027, as listed by the organiser), The Hotel and Hospitality Expo Cape Town (last held 10–12 Jun 2026; next 22–24 Jun 2027, as listed by the organiser), Spotlight on Africa TravelExpo Gaborone (last held 18–19 Jun 2026; next 23 Apr 2027, as listed by the organiser), The Annual Africa Tourism Evening (last held 19 Jun 2026; next dates not yet published), Experience Africa London (last held 22–24 Jun 2026; next dates not yet published), Spotlight TravelExpo Harare (last held 9 Jul 2026; next 9 Jun 2027, as listed by the organiser), Africa Showcase Australasia (last held 20–31 Jul 2026; next 19–30 Jul 2027, as listed by the organiser), Spotlight TravelExpo Kampala (last held 12 Aug 2026; next 12 Aug 2027, as listed by the organiser), SATSA Conference (last held 19–21 Aug 2026; next dates not yet published), Spotlight TravelExpo Nairobi September (last held 2–3 Sep 2026; next dates not yet published), PURE Life Experiences (last held 7–10 Sep 2026; next 6–9 Sep 2027, as listed by the organiser), Africa Showcase Central Eastern Europe (last held 21–25 Sep 2026; next 20–24 Sep 2027, as listed by the organiser), Africa Showcase Mitteleuropa (last held 28 Sep – 2 Oct 2026; next 12–17 Sep 2027, as listed by the organiser), We Are Africa North America (last held 5–9 Oct 2026; next 3–7 May 2027, as listed by the organiser), Essence of Africa (last held 20–22 Oct 2026; next dates not yet published) and Tourism Leadership Conference (last held 27–28 Oct 2026; next dates not yet published).

How do I keep track of the buyers I meet across the Africa calendar?+

RepBud is built for it — log a meeting on your phone between appointments, keep follow-ups against the right contact and company across a season of shows and roadshows, and pull a report on an event from your own interaction history afterwards. RepBud is designed to assist, not replace, your professional judgement.

Working the show circuit?

Keep track of who you meet, show after show.

Reps, DMCs and Ground Handlers, operators and agents, lodges and hotels, travel media — whoever you are there as, log a conversation by text, photo or forwarded email and RepBud files it against the right contact, show after show.

Start freeHow it works at a show

Free to join. No card. The same allowance whoever you are.

1,000 contacts and 5 clients, 25 logs a month, 1 form taking 25 responses, and Relay for 1 GB of file transfers across 2 active links. Card scanning, reports, email and WhatsApp sending, meeting prep and follow-ups pulled out for you are on the paid plans — see what each adds.