For travel PR & in-house comms

RepBud is for travel PR too —
your media, your clients and the journalists’ briefs

Sign up as a Rep — there is no separate PR account. Keep your media list and client records in one place, read the briefs travel journalists post and answer them, and be the name that comes up when someone searches a property or destination you handle.

Start free as a Rep →See pricing

Free tier with no card · For agencies, freelancers and in-house teams · Prices in GBP, USD, EUR and ZAR

Can travel PR people use RepBud?

Yes. RepBud is a CRM and network for the people who represent travel brands, and a travel PR agency does that job for the media where a rep does it for the trade. Travel PR agencies, freelance travel PR consultants, a hotel PR agency with a handful of properties, in-house comms at hotel groups, and tourism board PR teams all keep the same kind of record: who you know, at which outlet, what you pitched, what was promised and what came of it.

So RepBud treats you as a rep, and that is how you sign up: choose “I’m a Rep”. The Rep account is the one that reads Reporter Briefs, lists the brands you handle in the directory and keeps your media list, which makes it a travel PR agency CRM as much as a rep’s. If you also take on representation work, RepBud Ready tells you when a property looking for representation lists a market you cover.

Call it a travel PR CRM, tourism PR software or a hospitality PR CRM: RepBud starts from the brand you look after, and keeps the journalists who cover it and the operators and agents who sell it in one record.

Joining as a PR person

Three steps, and the first is the one to get right

  1. 1

    Choose “I’m a Rep” when you sign up

    There is no separate PR account. The Rep account is the one that reads Reporter Briefs, lists the brands you handle and keeps your media list, so it is the right one for a PR agency, a freelance consultant or an in-house comms team.

  2. 2

    Add the brands you handle

    On your profile, under “Businesses you represent”, add the hotels, lodges, destinations and tourism brands you look after, with their cities and countries. That is what a journalist or a buyer finds you by.

  3. 3

    Connect with the media who cover your destinations

    Search RepBud Reporters by destination and request a connection. Once a reporter accepts, you can message them, answer their briefs and invite them on a press trip.

How RepBud helps

What a PR person gets from a Rep account

📝

Reporter Briefs

Journalists, editors, photographers and content creators in RepBud Reporters post what they are working on, tagged by destination and deadline. Read the open briefs, connect with the reporter, and answer with what you can offer. These are travel journalist requests that come to you rather than to a shared inbox.

🔎

Found for the brands you handle

List the properties, destinations and tourism brands you look after — as many as you handle, on any plan. A journalist, buyer or operator searching one of them finds you, and a brand you have not listed is not shown.

📇

Media list management for travel PR

Mark a contact as media and they join your media list in Press & PR, with their beats and the places they write about. Each conversation is logged against the person. Economy holds 1,000 contacts and companies and 25 typed logs a month, and it all exports as CSV.

✈️

Press trip management

Record who you invited, who travelled and from which outlet, then log the coverage that ran against the client. Connections and messaging are free, so press trip invitations can go straight to the reporters you are connected with.

📊

PR client reports

From Premium Economy: a branded PDF of the activity you logged for a client over any date range — the answer to “what did the retainer buy this quarter”, drawn from what you recorded.

✉️

Press releases and a newsroom

Write a release once and publish it on your own newsroom page, with an optional embargo, on any plan. Sending it to your media list uses Reach, from Premium Economy, with consent and suppression handled. Meeting prep, voice and photo logging and business card scanning start in Premium Economy.

Free on Economy: the directory listing, Reporter Briefs, connections and messaging, the trade events directory and Who’s Nearby at a show.

What this is not

It is not a media database for sale. RepBud does not sell journalists’ contact details. Travel media join RepBud Reporters by choice, and reaching one directly needs them to accept your connection first.

It is not a newswire, and it does not monitor the press for you: you log the coverage that runs. It holds your relationships with the media and the trade, the work you do for each client, and the record you report from.

Frequently asked questions

What PR people ask

Can a PR agency use RepBud?+

Yes. RepBud is a CRM and network for the people who represent travel brands, and that includes travel PR agencies, freelance travel PR consultants and in-house comms at hotel groups, lodges and tourism boards. The record a PR person keeps has the same shape as a rep’s — who you know, at which outlet, what you pitched, what was promised and what came of it — so RepBud treats you as a rep.

Which account should a PR person choose?+

Choose “I’m a Rep” on the sign-up page. There is no separate PR role, and you do not need one. RepBud Reporters is for working media — journalists, editors, photographers and creators — and RepBuddies is for travel agents and tour operators, so neither is the right door for someone who handles a brand’s press.

How do travel PR agencies find journalists on RepBud?+

Through RepBud Reporters, the free side of the network for travel media. Search it by destination, see who covers the places you handle, and request a connection; a reporter has to accept before you can message them. The community is new, so treat it as one more route to the travel media alongside the relationships you already have.

What are Reporter Briefs, and can I answer them?+

A brief is a reporter saying what they are working on — a destination, a theme, the kind of property, a deadline. Open briefs are readable by any rep account, PR included, on any plan. To answer one, connect with the reporter first; once they accept, your reply goes to them with your name, offering what you can: a property, a press trip, an interview, imagery or a press release.

Can a journalist searching “who handles PR for this hotel” find me?+

Yes, if you list the hotel. Add the brands you handle to your profile and a search for the property, its city or its destination returns you with a way to reach you. You can list as many as you handle, on any plan: Economy keeps 5 of them as CRM clients, with contacts and logs, and the rest appear in the directory by name and place.

Does it suit freelance travel PR and in-house comms teams?+

Yes. A freelance travel PR consultant can run on Economy, which has no card and no expiry. In-house comms at hotel groups and tourism board PR teams use the same account, and Charter plans put a whole team on one account so two people do not pitch the same editor twice.

Can I send a press release to my media list?+

Yes. Write the release in Press & PR and publish it on your own newsroom page on any plan, with an embargo if you need one. Sending it to your media list goes through Reach, from Premium Economy, which handles consent and opt-outs so a release goes to journalists who have agreed to hear from you. It is not a newswire, and RepBud does not sell media contact lists.

Can I track the coverage each client gets?+

Yes, on any plan. Log each piece in Press & PR: the outlet, headline, link, medium, date, the journalist behind it and the audience if you know it. It sits on the client’s page beside everything else you do for them, so the record is there when the client asks what ran.

Can I report back to my PR clients?+

Yes. Intelligent client reports, from Premium Economy, turn the activity you logged for a client over a date range into a branded PDF, drawn from the meetings, press trips and follow-ups you recorded. On Economy your history is yours to export as CSV at any time.

What does it cost, and is there a way to try it?+

There is a free tier with no card and no expiry, and each account starts there. Premium Economy, Business Class and First Class can each be tried free for 14 days; that trial needs a card, charges nothing for 14 days and starts the subscription on day 15 unless cancelled in Settings before then. Prices are shown in pounds, US dollars, euros and rand. See repbud.app/pricing for the current figures in your currency.

Related reading

RepBud Reporters, the media sideThe rep directoryFor tourism boardsUpcoming trade events

For travel PR

Start with the brands you already handle

The free tier takes no card and does not expire. Sign up as a Rep, list your clients, bring in your media list and read this week’s open briefs.

Start free as a Rep →

RepBud is designed to assist, not replace, your professional judgement.