A Travel PR account for your media, your clients and the reporters’ briefs
Keep your media list and client records in one place. Connect with the reporters who cover your destinations and answer the briefs they post. Put the coverage you log into your client reports, and be the name that comes up when someone searches a brand you handle.
Free tier with no card · For agencies, freelancers and in-house teams · Prices in GBP, USD, EUR and ZAR
Can travel PR people use RepBud?
Yes, with an account of their own. Travel PR is one of the roles you choose at sign-up, beside Rep and DMC / Ground Handler. It is for travel PR agencies, freelance travel PR consultants, a hotel PR agency with a handful of properties, in-house comms at hotel groups, and tourism board PR teams — people who keep the same kind of record: who you know, at which outlet, what you pitched, what was promised and what came of it.
The centre of it is the connection with reporters. Journalists, editors, photographers and creators join RepBud Reporters free and post briefs about what they are working on. Once a reporter accepts your connection, you can message them and answer those briefs with a property, a press trip, an interview or a release.
Call it a travel PR CRM, tourism PR software or a hospitality PR CRM: RepBud starts from the brand you look after, and keeps the journalists who cover it and the operators and agents who sell it in one record.
Joining as Travel PR
Three steps to your first brief
- 1
Choose “Travel PR” when you sign up
Travel PR is its own account, for travel PR agencies, freelance travel PR consultants and in-house comms at hotel groups, lodges and tourism boards. It starts on the free tier, with no card.
- 2
Add the brands you handle
On your profile, under “Businesses you represent”, add the hotels, lodges, destinations and tourism brands you look after, with their cities and countries. That is what a journalist or a buyer finds you by, and what your public page shows.
- 3
Connect with the reporters who cover your destinations
Search RepBud Reporters by destination and request a connection. Once a reporter accepts, you can message them and answer the briefs they post.
How RepBud helps
What the Travel PR account holds
Briefs from the reporters you know
Journalists, editors, photographers and content creators in RepBud Reporters post what they are working on, tagged by destination and deadline. Connect with the reporter, and once they accept you can answer with what you can offer. These are travel journalist requests that reach you directly rather than through a shared inbox.
Media list management for travel PR
Mark a contact as media and they join your media list in Press & PR, with their beats and the places they write about. Each conversation is logged against the person, and press trip management sits beside it: who you invited, who travelled and from which outlet. Economy holds 1,000 contacts and companies and 25 typed logs a month, and it all exports as CSV.
Press releases and a newsroom
Write a release once and publish it on your own newsroom page, with an optional embargo, on any plan. Sending it to your media list uses Reach, from Premium Economy, with consent and suppression handled. Meeting prep, voice and photo logging and business card scanning start in Premium Economy.
PR coverage in client reports
Log the coverage that ran against the client it was for. From Premium Economy, an intelligent client report turns a date range into a branded PDF, with the pieces that ran in a Press coverage section beside the press trips and meetings behind them.
Found for the brands you handle
List the properties, destinations and tourism brands you look after — as many as you handle, on any plan. A journalist, buyer or operator searching one of them finds you, and RepBud publishes a public page for you that you can turn off.
Which operators sell your clients
From First Class, Market Intelligence reads operator and trade-partner websites for the destinations they sell, then shows which of them carry your client and which sell the region without them yet.
Free on Economy: the directory listing and public page, Reporter Briefs, connections and messaging, the media list, coverage log and newsroom, the trade events directory and Who’s Nearby at a show.
What this is not
It is not a media database for sale. RepBud does not sell journalists’ contact details. Travel media join RepBud Reporters by choice, and reaching one directly needs them to accept your connection first.
It is not a newswire, and it does not monitor the press for you: you log the coverage that runs. It holds your relationships with the media and the trade, the work you do for each client, and the record you report from.
Frequently asked questions
What PR people ask
Can a PR agency use RepBud?+
Yes. RepBud has a Travel PR account for travel PR agencies, freelance travel PR consultants and in-house comms at hotel groups, lodges and tourism boards. It keeps your media list and client records, lets you answer the briefs reporters post once you are connected to them, and lists the brands you handle so people searching for them find you.
Which account should a PR person choose?+
Travel PR. Choose it on the sign-up page. If your work is sales representation for properties rather than press, the Rep account is the one for that. RepBud Reporters is for working media — journalists, editors, photographers and creators — and RepBuddies is for travel agents and tour operators, so neither is the right door for someone who handles a brand’s press.
How do travel PR agencies find journalists on RepBud?+
Through RepBud Reporters, the free side of the network for travel media. Search it by destination, see who covers the places you handle, and request a connection; a reporter has to accept before you can message them. The community is new, so treat it as one more route to the travel media alongside the relationships you already have.
What are Reporter Briefs, and can I answer them?+
A brief is a reporter saying what they are working on — a destination, a theme, the kind of property, a deadline. Open briefs are readable on a Travel PR account on any plan. To answer one, connect with the reporter first; once they accept, your reply goes to them with your name, offering what you can: a property, a press trip, an interview, imagery or a press release.
Can a journalist searching “who handles PR for this hotel” find me?+
Yes, if you list the hotel. Add the brands you handle to your profile and a search for the property, its city or its destination returns you with a way to reach you. RepBud also publishes a public page for you once your profile is ready to list, and you can turn it off. You can list as many brands as you handle, on any plan: Economy keeps 5 of them as CRM clients, with contacts and logs, and the rest appear in the directory by name and place.
Can I see which operators sell my clients?+
Yes, from First Class. Market Intelligence reads the destination pages on operator and trade-partner websites and shows which of them sell your client, and which sell the region without them yet. It is the trade half of the story you tell a client, beside the coverage.
Can I send a press release to my media list?+
Yes. Write the release in Press & PR and publish it on your own newsroom page on any plan, with an embargo if you need one. Sending it to your media list goes through Reach, from Premium Economy, which handles consent and opt-outs so a release goes to journalists who have agreed to hear from you. It is not a newswire, and RepBud does not sell media contact lists.
Does the coverage I log show up in client reports?+
Yes. Log each piece in Press & PR — the outlet, headline, link, medium, date and the journalist behind it — against the client. When you build an intelligent client report, from Premium Economy, the pieces that ran in that period appear in its Press coverage section, beside the meetings, press trips and follow-ups you recorded.
Does it suit freelance travel PR and in-house comms teams?+
Yes. A freelance travel PR consultant can run on Economy, which has no card and no expiry. In-house comms at hotel groups and tourism board PR teams use the same account, and Charter plans put a whole team on one account so two people do not pitch the same editor twice.
What does it cost, and is there a way to try it?+
There is a free tier with no card and no expiry, and each account starts there. Premium Economy, Business Class and First Class can each be tried free for 14 days; that trial needs a card, charges nothing for 14 days and starts the subscription on day 15 unless cancelled at repbud.app/billing before then. Prices are shown in pounds, US dollars, euros and rand. See repbud.app/pricing for the current figures in your currency.
Related reading
For travel PR
Start with the brands you already handle
The free tier takes no card and does not expire. Choose Travel PR, list your clients, bring in your media list and connect with the reporters who cover your destinations.
Start free as Travel PR →