The Lookout
Share of Shelf — where you are absent
Share of Shelf shows which of your clients' competitors an operator already sells — and where you are missing from the shelf.
7 steps, in order
Every part of the screen, written out beside you — and the same guide as a PDF to keep.
Questions
How does it know who my competitors are?+
You pick one of your properties and RepBud finds the comparable set — the properties competing for the same slot — then shows which operators sell them.
What is "share of shelf"?+
How many of the operators selling a category are selling your property, against how many are selling somebody else's. It is the retail idea applied to travel distribution.
What counts as whitespace?+
An operator selling the category who is not selling you. It is where a new listing is most likely to be won.
Which plan includes it?+
First Class, with the other market intelligence views.
Where does the coverage data come from?+
From what operators publish about what they sell. It is designed to assist, not replace, your professional judgement — check a target before you act on it.
Can I see who I already know at a target?+
Yes. Your own contacts are shown against the operator, so a gap on the shelf becomes a person you can call.
RepBud is designed to assist, not replace, your professional judgement.