The Lookout
Share of Shelf and Whitespace
The Market Intelligence view that counts which operators sell your property, which sell somebody else's instead, and which of them you are missing from.
8 steps, in order
Every part of the screen, written out beside you — and the same guide as a PDF to keep.
Questions
How does it decide who my competitors are?+
It does not decide — it proposes. Pick one of your properties and RepBud offers the same-country properties already sold by the operators who sell yours. The pills under the target let you drop the ones that are not really competing and add the ones that are, and the counts rebuild as you change them.
What is "share of shelf"?+
How many of the operators selling a category are selling your property, against how many are selling somebody else's. It is the retail idea applied to travel distribution.
What counts as whitespace?+
An operator selling one of the comparable properties who is not selling yours. It is where a new listing is most likely to be won.
Which plan includes it?+
First Class, alongside Trade-Movement Radar. Both are reached from the Market Intelligence panel on your Dashboard rather than the sidebar.
Where does the coverage data come from?+
From what operators publish about what they sell. It is designed to assist, not replace, your professional judgement — check a target before you act on it.
Can I see who I already know at an operator?+
In the distribution chain, yes — your own contacts are listed against the operators who already sell the property. A whitespace row shows the country and the DMC it books through rather than a contact, because those are the operators you have no relationship with yet.
Can I get the list out?+
Yes. Export list on the whitespace band takes the targets with you.
RepBud is designed to assist, not replace, your professional judgement.