Email your trade list, without the parts that get you in trouble

Reach is email marketing built for a travel representative writing to trade buyers. You segment your contacts, design a branded email, and send it from your own domain — with consent law for the UK, Germany and South Africa checked before anything goes out, one-click unsubscribe on every email, and open, click and complaint tracking. The list you email is the CRM you already keep in RepBud, so there is no export and no second tool.

Yes. Reach generates the DKIM and Return-Path DNS records for your domain; you paste them into your DNS and we verify them, after which your campaigns send from your own address and land the way your everyday mail does. Until you have verified a domain you are not blocked — campaigns go out from a RepBud sending address with your real email as the reply-to. It works straight away; verifying your own domain just makes it land better.

Yes. You build the email from blocks — heading, text, image, button, divider, spacer and sign-off — and drag them into the order you want, or move them by keyboard if you prefer. Your saved brand header and footer are applied for you, and you can merge in each recipient’s first name, company or destinations. You can start from a saved template rather than a blank page.

Mailchimp is a general email blaster you have to wire into your process. Reach is built for someone selling travel to trade buyers. It knows consent law across the UK, Germany and South Africa and will not email a contact you have no lawful basis to write to. It keeps your rate cards confidential — a net-rate sheet reaches the operators entitled to it and not the retail agents on the same send. And replies come back into your CRM against the right contact, rather than into a reply-to you have to sort by hand.

Reach checks a lawful basis for every contact before it sends and drops anyone it cannot justify emailing — it understands UK PECR, Germany’s UWG and South Africa’s POPIA, and applies the strictest rule when a contact’s country is unknown. Every email carries a one-click unsubscribe and your postal address, as the rules require. It is designed to assist your compliance, not to be legal advice — the responsibility for your list is still yours.

You drop a rates link into the email once. When each recipient opens it, Reach reads their buyer type and shows only the rate sheets they are entitled to — an operator or DMC sees net rates, a retail agent sees the public material. The same email serves both audiences correctly, and Reach will not release net rates to a buyer who should not see them, because sending confidential rates to a retail agent breaches your contract with the property.

Opens and clicks are tracked per recipient. A hard bounce or a spam complaint takes that address off your list automatically and permanently, so you never send to it again — which is what protects your sending reputation. Unsubscribes are one-click and immediate. Bear in mind that Apple Mail inflates open rates by pre-loading images, so treat clicks and replies as the truer signal of interest.

Yes, and this is in beta. When you switch reply capture on, a reply to your campaign is forwarded to your inbox, read and sorted by intent, and logged against the contact in your CRM — so a “yes, send me more” or an unsubscribe is captured rather than lost. It is off until you turn it on.

Reach is included with every paid cabin — Premium Economy, Business Class, First Class and Charter — as part of the tier rather than a separate subscription. Each carries its own monthly allowance of campaigns and sends, growing with the cabin. The free Economy plan does not include Reach.