A travel-trade alternative to Brevo
Brevo takes European data protection seriously, and so do we — Reach goes further into the trade's own problems: segmenting by buyer type, keeping net rates confidential, and sending to the CRM you already keep.
Brevo is a well-regarded European email and messaging platform with a strong record on data protection.
What RepBud Reach is
Brevo is a solid, privacy-minded platform and a sensible choice for a business sending general marketing email. RepBud Reach is a narrower thing: email marketing built for a travel representative writing to trade buyers, and included with every paid cabin rather than sold as a separate subscription.
The difference shows up in the details of a rep's week. Your list is the CRM you already keep, so contacts scanned at a show are segmentable straight away. Consent is applied across three jurisdictions at once — UK PECR, German UWG and South African POPIA — with the strictest rule used where a contact's country is unknown, which matters when your buyers sit in Europe, the UK and southern Africa in the same send. And a single rates link shows each recipient only the sheets their buyer type is entitled to.
What it brings to your day
The trade's own problems, solved in the tool
Three jurisdictions in one send
UK PECR, German UWG and South African POPIA rules are applied per contact before a send, with the strictest rule used where the country is unknown — useful when one campaign spans Europe, the UK and southern Africa.
Rate-sheet confidentiality
One {{rates_link}} shows each recipient only the sheets their buyer type is entitled to, so a single campaign can reach operators and retail agents without the wrong sheet going out.
Segments that know the trade
Buyer type, specialisms, destinations, country, tags, "not contacted in N days", and trade-show states like met, scanned or no-showed — because your list is your CRM.
Results land on the contact
Opens and clicks sit against the person in the CRM, and intelligent reply triage (beta, opt-in) sorts replies by intent and files them beside the relationship.
Being straight with you
Reach does not do SMS or WhatsApp campaigns, transactional email APIs, chat, or multi-step automation journeys — you can schedule a single campaign, but not build a sequence that reacts to what someone did. It is included with every paid cabin, so it makes sense for people already keeping their contacts in RepBud. If you want one platform covering email, SMS and transactional sending, Brevo covers more ground.
Frequently Asked Questions
Questions people ask us
Do I have to maintain a separate mailing list?+
No, and that is rather the point. The list is the contacts you already keep in RepBud, segmented by live rules — country, buyer type, tags, specialisms, destinations, "not contacted in N days" — or by trade-show state such as met, scanned or no-showed. Nothing to sync, nothing to re-upload after a show.
How does Reach handle consent and the law?+
Consent is checked before a send goes out, not after. Reach knows UK PECR, German UWG and South African POPIA, drops any contact without a lawful basis, and applies the strictest rule when a contact's country is unknown. Every email carries RFC 8058 one-click unsubscribe and your postal address. It helps you stay on the right side of the rules — it does not replace your own legal advice.
Can I send rates without the wrong people seeing them?+
Yes — this is the piece built specifically for the trade. A single {{rates_link}} merge field shows each recipient only the sheets their buyer type is entitled to, so operators see net rates and retail agents see the sheet meant for them, from one campaign. It helps you avoid the net-rate email that goes to the wrong list.
Does Reach do SMS or WhatsApp campaigns?+
No. Reach is email only. WhatsApp is where a lot of trade conversation happens, and RepBud handles that on the CRM side — you can forward a WhatsApp thread into your log and it will be matched to the contact — but broadcast messaging over WhatsApp or SMS is not something Reach does.
What happens to bounces and complaints?+
Hard bounces and spam complaints suppress the address permanently and automatically, which protects your sending reputation without you having to police a list by hand. Suppression is visible to you, so you always know why an address stopped receiving.
Have a look for yourself
Reach is included with every paid cabin — the list is the CRM you already keep, and consent is checked before anything goes out. Begin a 14-day complimentary stay to try it.
Begin your complimentary stay →Brevo is a trademark of its respective owner and is not affiliated with, or endorsing, RepBud. This page describes RepBud and is based on publicly available information as of July 2026; it makes no representations about Brevo’s current features or pricing. Both are good tools built by people who care about their craft — please compare them against your own needs before deciding. RepBud is designed to assist, not replace, your professional judgement.