®Luxury Travel Calendar
Luxury Travel Trade Shows & Conferences 2026–2027
The luxury end of the trade meets on its own circuit: invitation-only appointment shows where advisors and buyers sit down with lodges, hotels and DMCs one table at a time. These are the ones the luxury market plans its year around, with dates, venues and somewhere to stay near each.
Coming up
8–14 Aug 2026
Virtuoso Travel Week
Las Vegas, United States
Dates, venue & hotels →
7–10 Sep 2026
PURE Life Experiences
Marrakech, Morocco
Dates, venue & hotels →
28 Sep – 1 Oct 2026
ILTM North America
Nassau, Bahamas
Dates, venue & hotels →
5–9 Oct 2026
We Are Africa North America
Utah, USA
Dates, venue & hotels →
5–8 Nov 2026
The Luxury Travel Fair
London, United Kingdom
Dates, venue & hotels →
8–11 Dec 2026
ILTM
Cannes, France
Dates, venue & hotels →
Already held this year
These have run their 2026 edition. The event pages carry the venue, the format and what to expect, which is what you want if you are deciding whether to put the next one in the diary.
Most recent edition
Virtuoso Impact Summit
Madrid, Spain · 24–27 Feb 2026
Next dates and venue →
Most recent edition
ILTM Africa
Cape Town, South Africa · 10–12 Apr 2026
Next dates and venue →
Most recent edition
ILTM Latin America
Sao Paulo, Brazil · 4–7 May 2026
Next dates and venue →
Most recent edition
We Are Africa
Cape Town, South Africa · 4–8 May 2026
Next dates and venue →
Most recent edition
ILTM Asia Pacific
Singapore, Singapore · 29 Jun – 2 Jul 2026
Next dates and venue →
Looking wider than business travel? Browse the full travel trade events calendar — leisure, luxury, adventure and regional shows across 2026 and 2027.
COMMON QUESTIONS
Business travel show FAQs
What are the main luxury travel trade shows?+
ILTM Cannes each December is the largest, with regional editions in Africa, Asia Pacific, Latin America and North America through the year. Virtuoso Travel Week in Las Vegas each August is the biggest gathering of luxury advisors, PURE Life Experiences in Marrakech covers experiential luxury, and We Are Africa is the luxury African circuit.
What is the difference between ILTM and Virtuoso Travel Week?+
ILTM is an appointment-based trade show open to qualified luxury buyers and suppliers across the market. Virtuoso Travel Week is the annual gathering of the Virtuoso network specifically — its member agencies and preferred partners — so access depends on your relationship with the network rather than on general trade registration.
Are luxury travel trade shows invitation only?+
Mostly, yes. ILTM, PURE and We Are Africa run hosted-buyer models where buyers apply and are qualified before being invited, and suppliers buy a stand or table. That is a real difference from a general show like WTM or ITB, where trade visitors can usually register themselves.
When is ILTM Cannes and where is it held?+
ILTM Cannes runs each December at the Palais des Festivals in Cannes. Check the event page for the confirmed dates of the coming edition — organisers publish them roughly a year ahead, and this calendar picks them up from the official source.
How far ahead should I book hotels for a luxury travel show?+
Earlier than for a general show. Cannes in December and Las Vegas during Virtuoso Travel Week both sell out, and rates climb steeply — 4 to 6 months is sensible, and the closer hotels go first.
How do I keep track of the appointments I take at these shows?+
RepBud is built for it — appointment shows mean back-to-back meetings, so log each one on your phone between tables, keep the follow-up against the right contact, and get a report of the show from your own interaction history afterwards. RepBud is designed to assist, not replace, your professional judgement.
Keep track of who you meet, show after show.
Reps and DMCs, operators and agents, lodges and hotels, travel media — whoever you are there as, log a conversation by text, photo or forwarded email and RepBud files it against the right contact, show after show.
Free to join. No card. The same allowance whoever you are.
1,000 contacts and 5 clients, 25 logs a month, one form taking 25 responses, and Relay for 1 GB of file transfers across two active links. Card scanning, reports, email and WhatsApp sending, meeting prep and follow-ups pulled out for you are on the paid plans — see what each adds.