Travel Trade Events›ILTM Africa
ILTM Africa 2027
2027 dates coming soon · Cape Town, South Africa
ILTM Africa is a trade show held at Cape Town International Convention Centre in Cape Town, South Africa. The 2026 edition ran 10–12 Apr 2026; 2027 dates are not published yet. It brings together travel industry professionals from across Africa and beyond for business meetings, networking and trade appointments.
The 2027 dates are not announced yet
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Dates
2027 dates coming soon
2026 edition: 10–12 Apr 2026
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Location
Cape Town, South Africa
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Venue
Cape Town International Convention Centre
About ILTM Africa
ILTM Africa is the luxury travel market's dedicated showcase for African destinations, held in Cape Town alongside Africa Travel Week. Bringing together the continent's finest safari lodges, boutique hotels and luxury experience providers with the world's top luxury travel advisors, ILTM Africa is where Africa's premium travel offering meets its most influential buyers. An ILTM Africa invitation signals membership of Africa's luxury travel elite.
Official ILTM Africa website →Who attends ILTM Africa
Useful for working out whether your buyers will be in the room before you commit the travel budget.
What the show covers
Buyers travel in from
Drawn from the organiser's own published profile for this show. Exhibitor and buyer mixes shift year to year — check the official website before planning around them.
Find the venue
Cape Town International Convention Centre
Get the cards off your desk before the week runs away.
Reps and DMCs, operators and agents, lodges and hotels, travel media — whoever you were there as, forward the follow-up email or jot the conversation down and RepBud files it against the right contact, with the next step kept where you will see it.
Free to join. No card. The same allowance whoever you are.
1,000 contacts and 5 clients, 25 logs a month, 1 form taking 25 responses, and Relay for 1 GB of file transfers across 2 active links. Card scanning, reports, email and WhatsApp sending, meeting prep and follow-ups pulled out for you are on the paid plans — see what each adds.
What reps use at a show
Hotels & flights for ILTM Africa 2027
Some links below are affiliate links. If you book through them, RepBud may earn a small commission at no extra cost to you — it helps keep these event guides free. We only list services we’d use ourselves.
Hotels near Cape Town International Convention Centre
💡 The CTICC is a short walk from the V&A Waterfront hotels. The Radisson Blu Waterfront, Westin and DoubleTree are popular with event delegates.
Hotels near Cape Town International Convention Centre fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Cape Town International Convention Centre
2027 dates coming soon · Compare hotels near the venue
Flights to Cape Town for ILTM Africa
Fares climb steeply inside a month, once delegates start booking the same dates — 8–10 weeks out is usually the last comfortable window. Search for the best fares into Cape Town's main airport.
✈️Search flights to Cape Town
2027 dates coming soon · Compare flights and travel sites
Airport transfers to Cape Town International Convention Centre
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Cape Town
Pre-book your transfer at a fixed price
Stay connected in South Africa
An eSIM is the easiest way to get local data rates in South Africa without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for South Africa
Local data rates, instant activation, no physical SIM needed
Working on the Wi-Fi at ILTM Africa
Show halls, hotel lobbies and airport lounges run open networks that anyone in the building can join. A VPN encrypts your connection over them, so the rate sheets, client emails and CRM logins you handle across a week in Cape Town travel through a network you don’t control without being readable on it.
🔒Set up a VPN before you fly
Encrypts your connection on Wi-Fi you don’t control
Security while travelling for reps → — the rest of what to set up before a show, from the badge scanner to the hotel safe.
Airport parking
Pre-book airport parking before you fly to Cape Town — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
Pre-book an airport lounge for a comfortable wait
Car hire in Cape Town
Compare car hire rates at your destination in Cape Town — pick up at the airport or city centre. Book early for the best trade show rates.
🚘Search car hire in Cape Town
Compare car hire rates at your destination
Things to do in Cape Town
Got a free afternoon around ILTM Africa? A digital city pass bundles skip-the-line entry to top attractions in Cape Town and beyond — one pass, often cheaper than booking each attraction separately.
🎟️Get a city attraction pass
Skip-the-line entry to top attractions with one digital pass
Register for ILTM Africa 2027
The 2026 edition ran 10–12 Apr 2026. 2027 dates are not published yet. The organiser’s registration pages below are where 2027 registration opens; visitor registration for qualified travel trade professionals is typically free or low-cost.
Save the date
Add ILTM Africa to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where was ILTM Africa 2026 held?
ILTM Africa 2026 was held at Cape Town International Convention Centre, Convention Square, 1 Lower Long St, Cape Town, 8001, in Cape Town, South Africa.
Who organises ILTM Africa?
ILTM Africa is organised by Reed Exhibitions. Full details and official updates are published on the organiser's website. The 2026 edition ran 10–12 Apr 2026.
When was ILTM Africa 2026?
ILTM Africa 2026 ran 10–12 Apr 2026 at Cape Town International Convention Centre, Cape Town, South Africa. Dates for 2027 are not published yet.
When is ILTM Africa 2027? (2027 dates)
Official ILTM Africa 2027 dates are expected around April 2027, based on the 2026 edition (10–12 Apr 2026), and are to be confirmed by the organiser. ILTM Africa is held in Cape Town, South Africa. We update this page as soon as 2027 dates are announced — check the official website for confirmation before booking travel.
Where can I find hotels near Cape Town International Convention Centre?
Search for accommodation near Cape Town International Convention Centre. The CTICC is a short walk from the V&A Waterfront hotels. The Radisson Blu Waterfront, Westin and DoubleTree are popular with event delegates.
How do I register for ILTM Africa?
Register for ILTM Africa via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.
What is ILTM Africa?
ILTM Africa is the luxury travel market's dedicated showcase for African destinations, held in Cape Town alongside Africa Travel Week. Bringing together the continent's finest safari lodges, boutique hotels and luxury experience providers with the world's top luxury travel advisors, ILTM Africa is where Africa's premium travel offering meets its most influential buyers. An ILTM Africa invitation signals membership of Africa's luxury travel elite.
How do I get to Cape Town International Convention Centre in Cape Town?
Search flights to Cape Town to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Cape Town International Convention Centre or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for South Africa?
If you are travelling internationally to ILTM Africa, an eSIM is the easiest way to stay connected in South Africa without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Cape Town.
How early should I book hotels for ILTM Africa 2027?
Hotels near Cape Town International Convention Centre typically start filling 6–8 weeks before ILTM Africa. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability. The CTICC is a short walk from the V&A Waterfront hotels. The Radisson Blu Waterfront, Westin and DoubleTree are popular with event delegates.
Who attends ILTM Africa?
ILTM Africa is built around Luxury, Safari, Honeymoon and Adventure. Buyers are drawn primarily from UK, USA, Europe and Australia.
What should I bring to ILTM Africa?
Essentials for ILTM Africa include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in South Africa.
Is ILTM Africa worth attending as a travel sales rep?
For travel sales representatives covering Africa or selling product into the region's source markets, ILTM Africa is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for ILTM Africa?
The most productive reps walk into ILTM Africa with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after ILTM Africa?
The follow-up window after ILTM Africa is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh; reports and follow-up sequences flow from that record automatically.
How do experienced reps approach ILTM Africa differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so ILTM Africa pays back not just in the weeks afterwards but for years through accurate records of who said what.
THE REPBUD RESERVE
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OTHER AFRICA EVENTS
Africa Travel Week / WTM Africa 2026
7–9 Apr 2026
Equal Africa 2026
13–15 Apr 2026
Sports and Events Tourism Exchange 2026
13–15 Apr 2026
See the full travel trade events calendar — Africa trade shows, conferences and networking events with dates, venues and hotel guides.