Insights
Working in travel representation
Written for the people who sell destinations to the trade — reps, DMCs, and the properties looking for one. Answers first, detail after.
Representation
What to put in a post-show report for the properties you represent
The report a lodge, hotel or DMC actually wants after a trade show — what to include, what to leave out, and why the straight version renews the retainer.
7 min readHow to choose a travel representation company
A buyer’s guide for lodges, hotels and DMCs — portfolio conflicts, the markets a rep works rather than lists, reporting, and the reference call most skip.
7 min readHow to find out which tour operators already sell your destination
A method for auditing who really sells your country — why searching does not work, the two outcomes most audits merge, and what 561 trade buyers were selling.
8 min readHow travel representation retainers are structured
What sits inside a representation fee and what sits outside it — performance elements, term and notice, currency, and putting two proposals on the same basis.
7 min readHow to get your lodge onto a tour operator’s programme
What an operator needs before they can add a property, when in the year to ask, why “new and luxury” is not a reason, and what to do with a no.
7 min readTrade shows
How to follow up after a travel trade show
A working method for the week after WTM, ITB or Indaba — how to sort what you collected, and what to send whom.
8 min readExhibiting at a travel trade show for the first time
What changes when you move from walking a travel trade show to exhibiting at one — appointments, cost, and the work that decides.
7 min read