You sell direct to the trade.
RepBud sells with you.
RepBud is the intelligent sales companion for in-house sales teams at hotels, lodges, DMCs, and operators that handle their own trade representation. Track agents, log fam trips, prove trade show ROI, and walk into every meeting prepared — without an external rep firm taking a percentage.
Solo or team. Flexible pricing. Sits alongside your booking system.
What is RepBud for in-house sales teams?
RepBud is the intelligent sales companion for hotels, lodges, camps, DMCs, and tour operators that have chosen to run their own in-market sales rather than appointing an external rep firm. It is built for the Director of Sales, the Head of Trade, the Sales Manager, and the small in-house team behind them.
RepBud is not a replacement for your booking system, your PMS, or your corporate CRM. It is the rep's sales companion — capturing the daily relationship work those systems were never designed for. Trade show meetings, fam trip follow-ups, agent training conversations, group enquiries, post-trip thank-yous.
For ownership, the value is reporting that proves the in-house sales team is delivering. For the team, the value is never having to spend a Sunday compiling spreadsheets again.
The Problem
The trade show is over.
Now prove it was worth it.
In-house sales teams live with a constant accountability question: was this trade show worth attending? Was the fam trip worth running? Did the roadshow generate enough enquiries? Without structured tracking, the honest answer is usually a guess.
Booking systems don't answer those questions because they were built for reservations, not relationships. Generic CRMs answer them badly because they were built for a different industry. The result: the team works hard, but cannot easily prove it.
For in-house sales teams
A travel CRM for the sales team inside your hotel, lodge or DMC
Many properties, lodge groups, camps and DMCs run their trade sales in-house rather than through an external representation company. The sales team attends the shows, works the agent and operator relationships, and reports to the commercial director or general manager. The problem is that most of this knowledge lives in individual inboxes and spreadsheets, so when a salesperson is travelling, on leave or moves on, the relationships and the context go with them.
RepBud gives an in-house team a shared, purpose-built travel CRM where every conversation is logged, matched to the right operator or agent, and visible to the people who need it. Each salesperson captures meetings in seconds — voice, text, business card scan, or by forwarding the email or WhatsApp thread — and the team's commercial lead gets consolidated reporting across everyone: pipeline of relationships, follow-ups outstanding, and trade-show ROI that can actually be measured rather than guessed at.
Because it is built for travel specifically, the team gets the tools the job really needs: a daily briefing of who to see and who has gone quiet, meeting prep drawn from contact history, branded reports for ownership and trade marketing, and trade-show networking through Who's Nearby at events like WTM, ITB, INDABA and ATM. It is mobile-first on iOS and Android with a full web dashboard, so the team stays coordinated whether they are at head office or on the show floor.
How RepBud helps
Built for the team selling direct
Trade Show ROI Tracking
Every meeting, business card, and follow-up at a trade show is automatically tagged to the event. Generate a post-show activity report showing meetings held, contacts added, fam enquiries generated, and follow-ups completed — the report ownership wants to see.
Agent Relationship History
Every agent contact carries their full history: past fam trips, training sessions attended, conversations logged, bookings linked. See at a glance which agents have visited the property, when, and what came of it.
Fam Trip Tracking
Log every fam trip enquiry, every confirmed visit, every post-trip follow-up — and trace bookings back to the relationship that started them. Justify the fam trip budget with hard data, not anecdotes.
Meeting Prep — Walk In Ready
Before any agent meeting or trade show conversation, generate a briefing built from past interactions and open follow-ups. No more flipping through emails to remember what the agent's last booking was.
Team & Director Reporting
Cross-team reports for the Director of Sales, monthly activity summaries for ownership, individual rep performance views, and per-market breakdowns — generated from interactions, not manually compiled.
Newsletters & Trade Comms
Send polished outbound newsletters to your trade database. Generate trade-facing social posts in seconds. Forward trade publications and let RepBud synthesise the relevant updates for your team.
Sales Trip Planning
Plan in-market sales trips and roadshows with intelligent route and budget planning. Sequence agent visits, suggest accommodation, and estimate the trip cost before the team commits.
Sits Alongside Your Booking System
RepBud is the rep's sales companion, not a replacement for your PMS, booking engine, or corporate CRM. It handles the relationship work that those systems were never designed for, and exports cleanly when needed.
Frequently Asked Questions
What in-house sales teams want to know
What is RepBud for an in-house sales team?+
RepBud is the intelligent sales companion for properties, DMCs, and operators that run their own trade representation rather than appointing an external rep firm. The Director of Sales, Head of Trade, or in-house sales manager uses RepBud to log meetings, track agent relationships, manage fam trip follow-ups, and prove the ROI of every trade show attended.
We already have a CRM (Salesforce, Opera, etc). How does RepBud fit?+
RepBud sits alongside your booking system and corporate CRM as the rep's personal sales companion. The booking system handles reservations and the CRM handles the central client database, but neither captures the daily relationship work — the trade show meeting, the fam trip follow-up, the agent training conversation. RepBud does that work and exports cleanly when needed.
How does RepBud help us prove trade show ROI to ownership?+
Every trade show meeting, every business card scanned, and every follow-up logged at the show is tagged to the event. Generate a post-show activity report showing meetings held, agents added, fam trip enquiries generated, and follow-ups completed — the kind of report that justifies next year's trade show budget to ownership.
Can the team track which agents have done our fam trip?+
Yes. Every agent contact carries their full interaction history, including past fam trips, training sessions attended, and bookings traced back to the relationship. See at a glance which agents have visited the property, when, and what came of it.
How does RepBud handle group sales and MICE enquiries?+
Group enquiries and MICE leads can be logged as interactions tagged to the originating contact and company, with action items flowing into Next Steps. RepBud assists with the relationship work; your booking system or PMS handles the contracting and reservation.
Which RepBud tier suits an in-house sales team?+
It depends on team size. A solo Head of Trade can start on Premium Economy or Business Class. Sales teams of 2–5 typically use First Class with the additional seats. Larger in-house teams (5+ reps in the field) are best on Charter 5 or Charter 10.
Can we generate reports for ownership and trade marketing?+
Yes. RepBud reports show activity across the whole sales team — meetings logged, agents touched, follow-ups completed, fam trips arranged, trade shows attended. The Director of Sales gets the visibility ownership demands, without the team spending Sundays compiling spreadsheets.
Does RepBud import our existing agent database?+
Yes. RepBud ReRoot imports contacts and companies from CSV, Excel, and most major CRMs in under ten minutes. Bring your existing trade database, your fam trip list, and your trade show contacts — RepBud will dedupe and structure them.
Is there a free trial?+
Yes — every paid plan begins with a 14-day complimentary stay. No credit card required to start, full feature access on the tier you choose, cancel any time during the stay. We use the phrase "complimentary stay" rather than "free trial" because it matches the hospitality voice of the travel industry, but it works exactly the same way: 14 days free, no obligations.
Limited spots
Bring your team into the Reserve
Whether you're a solo Head of Trade or a sales team of ten, RepBud has a tier built for you. 14-day complimentary stay. No card required.
Claim your spot →