Travel Industry Events›WTM London
WTM London 2026
3–5 Nov 2026 · London, United Kingdom
WTM London 2026 is a trade show taking place 3–5 Nov 2026 at ExCeL London in London, United Kingdom. It brings together travel industry professionals from across Europe and beyond for business meetings, networking and trade appointments.
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Dates
3–5 Nov 2026
Checked against the organiser’s website 21 Sept 2026
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Location
London, United Kingdom
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Venue
ExCeL London
RepBud is free to start — contacts, meeting notes and your trade-show diary in one place.
About WTM London
WTM London (World Travel Market London) is a travel and tourism trade event run by RX (Reed Exhibitions Limited). The 2026 edition takes place at Excel London from 3 to 5 November. The organiser reports 4,000+ exhibitors, 5,500+ buyers and 46,000+ attendees from 180+ countries, across accommodation, tour operators, tourism boards, transport and travel technology. Visitors buy tickets, while qualified travel buyers can apply for complimentary buyer access and use the WTM Connect Me matchmaking platform to find and meet exhibitors.
Official WTM London website →Who attends WTM London
Useful for working out whether your buyers will be in the room before you commit the travel budget.
What the show covers
Buyers travel in from
Drawn from the organiser's own published profile for this show. Exhibitor and buyer mixes shift year to year — check the official website before planning around them.
Selling to UK operators at WTM London
WTM London is held at ExCeL London, London; it runs 3–5 Nov 2026. The UK is one of the buyer markets on its profile.
For buyer access, start at the organiser’s buyer page. To take a stand, see the organiser’s exhibitor page.
Also coming up in London, the UK and Ireland: Snow Show London (17–18 Oct 2026), The Luxury Travel Fair (5–8 Nov 2026) and Holiday World Show - Belfast (8–10 Jan 2027) — see London, UK & Ireland travel trade shows.
Booking a week of meetings with UK operators around the show? How RepBud helps travel sales reps.
Representing several lodges, hotels or DMCs at WTM London? Software for a travel representation company keeps each client’s meetings, follow-ups and reports apart.
Venue Entrance
what3words entrance
///filled.count.soapKeep track of who you meet there.
Reps, DMCs and Ground Handlers, operators and agents, lodges and hotels, travel media — whoever you are there as, log a conversation by text, photo or forwarded email and RepBud files it against the right contact.
Free to join. No card. The same allowance whoever you are.
1,000 contacts and 5 clients, 25 logs a month, 1 form taking 25 responses, and Relay for 1 GB of file transfers across 2 active links. Card scanning, reports, email and WhatsApp sending, meeting prep and follow-ups pulled out for you are on the paid plans — see what each adds.
What reps use at a show
Getting to ExCeL London and where to stay
Opening hours: 9:30 to 18:00 each day, closing at 17:00 on Thursday 5 November.
Getting there
- The venue is ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL.
- By DLR: Prince Regent station serves the East Entrance.
- By Elizabeth line: the organiser calls it the quickest route from central London, calling at Liverpool Street and Canary Wharf.
- By Jubilee line: change at Canning Town for a Beckton-bound DLR train.
- By air: London City Airport is less than a mile from ExCeL; the other London airports connect by public transport.
- By cable car from North Greenwich: WTM attendees get 50% off the standard fare.
- By car: the Orange Car Park is for pre-booked customers only during WTM. The organiser lists Dockside Road, Manor Road and The O2 as other car parks.
Where to stay
- WTM London’s hotel booking partner is HotelMap, linked from the organiser’s venue and travel page.
Checked 25 September 2026 against WTM London: Venue & travel. Organisers change arrangements between editions, so confirm on their site before you travel.
Hotels & flights for WTM London 2026
Planning your visit to London for WTM London? Book accommodation near ExCeL London and search flights to London below.
Some links below are affiliate links, including Booking.com, Expedia and Kiwi.com. If you book through them, RepBud may earn a small commission at no extra cost to you — it helps keep these event guides free. We only list services we’d use ourselves.
Hotels near ExCeL London
💡 Hotels closest to ExCeL London — the Novotel, Aloft and ibis London Excel — sell out earliest. The Elizabeth Line now makes central London hotels (Stratford, Canary Wharf) a practical option.
Hotels near ExCeL London fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near ExCeL London
3–5 Nov 2026 · Compare hotels near the venue
Hotels near ExCeL London on Expedia
Check in 2 Nov 2026, out 6 Nov 2026 · Compare on Expedia
Flights to London for WTM London
Fares climb steeply inside a month, once delegates start booking the same dates — 8–10 weeks out is usually the last comfortable window. London Heathrow (LHR), Gatwick (LGW) and Stansted (STN) all serve ExCeL London via public transport.
✈️Search flights to London
3–5 Nov 2026 · Compare flights and travel sites
Parking near ExCeL London
Pre-booking parking near the venue is strongly recommended during major trade shows — on-site and nearby car parks sell out during event days.
🅿️Book parking near ExCeL London
3–5 Nov 2026 · Pre-book and save vs. on-the-day rates
Airport transfers to ExCeL London
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to London
Pre-book your transfer at a fixed price
Stay connected in United Kingdom
An eSIM is the easiest way to get local data rates in United Kingdom without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for United Kingdom
Local data rates, instant activation, no physical SIM needed
Working on the Wi-Fi at WTM London
Show halls, hotel lobbies and airport lounges run open networks that anyone in the building can join. A VPN encrypts your connection over them, so the rate sheets, client emails and CRM logins you handle across a week in London travel through a network you don’t control without being readable on it.
🔒Set up a VPN before you fly
Encrypts your connection on Wi-Fi you don’t control
Security while travelling for reps → — the rest of what to set up before a show, from the badge scanner to the hotel safe.
Airport parking
Pre-book airport parking before you fly to London — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
UK departures · Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
UK departures · Pre-book an airport lounge for a comfortable wait
Car hire in London
Compare car hire rates at your destination in London — pick up at the airport or city centre.
🚘Search car hire in London
UK collection · Compare car hire rates before you travel
Things to do in London
Got a free afternoon around WTM London? A digital city pass bundles skip-the-line entry to top attractions in London and beyond — one pass, often cheaper than booking each attraction separately.
🎟️Get a city attraction pass
Skip-the-line entry to top attractions with one digital pass
Things to do in London on Expedia
2–6 Nov 2026 · Tours and activities around the show
Register for WTM London 2026
Interested in attending or exhibiting at WTM London 2026 in London, United Kingdom? Registration for qualified travel trade professionals is typically free or low-cost as a visitor.
Save the date
Add WTM London to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where is WTM London 2026 held?
WTM London 2026 is held at ExCeL London, Royal Victoria Dock, 1 Western Gateway, Royal Docks, London E16 1XL, United Kingdom, in London, United Kingdom. The venue entrance is at what3words ///filled.count.soap.
Who organises WTM London?
WTM London is organised by RX. Full details and official updates are published on the organiser's website. The 2026 edition takes place 3–5 Nov 2026.
How much does it cost to attend WTM London?
Visitor registration for WTM London is typically free or low-cost for qualified travel trade professionals, and the organiser publishes the current rates. The larger part of the cost is usually the travel: flights to London, 3–4 nights near ExCeL London, transfers and subsistence. Exhibiting is priced separately by the organiser and depends on stand size and position, so ask them for the current rate card and the booking deadline.
When is WTM London 2026?
WTM London 2026 takes place 3–5 Nov 2026 at ExCeL London, London, United Kingdom.
When is WTM London 2027? (2027 dates)
Official WTM London 2027 dates are expected around November 2027, based on the 2026 edition (3–5 Nov 2026), and are to be confirmed by the organiser. WTM London is held in London, United Kingdom. We update this page as soon as 2027 dates are announced — check the official website for confirmation before booking travel.
Where can I find hotels near ExCeL London?
WTM London’s hotel booking partner is HotelMap, linked from the organiser’s venue and travel page. Checked against the organiser on 25 September 2026.
How do I register for WTM London?
Register for WTM London via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.
What is WTM London?
WTM London (World Travel Market London) is a travel and tourism trade event run by RX (Reed Exhibitions Limited). The 2026 edition takes place at Excel London from 3 to 5 November. The organiser reports 4,000+ exhibitors, 5,500+ buyers and 46,000+ attendees from 180+ countries, across accommodation, tour operators, tourism boards, transport and travel technology. Visitors buy tickets, while qualified travel buyers can apply for complimentary buyer access and use the WTM Connect Me matchmaking platform to find and meet exhibitors.
How do I get to ExCeL London in London?
The venue is ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL. By DLR: Prince Regent station serves the East Entrance. By Elizabeth line: the organiser calls it the quickest route from central London, calling at Liverpool Street and Canary Wharf. By Jubilee line: change at Canning Town for a Beckton-bound DLR train. By air: London City Airport is less than a mile from ExCeL; the other London airports connect by public transport. By cable car from North Greenwich: WTM attendees get 50% off the standard fare. By car: the Orange Car Park is for pre-booked customers only during WTM. The organiser lists Dockside Road, Manor Road and The O2 as other car parks. Checked against the organiser and venue on 25 September 2026.
Do I need a travel eSIM for United Kingdom?
If you are travelling internationally to WTM London, an eSIM is the easiest way to stay connected in United Kingdom without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in London.
How early should I book hotels for WTM London 2026?
Hotels near ExCeL London typically start filling 6–8 weeks before WTM London. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability. Hotels closest to ExCeL London — the Novotel, Aloft and ibis London Excel — sell out earliest. The Elizabeth Line now makes central London hotels (Stratford, Canary Wharf) a practical option.
Who attends WTM London?
WTM London is built around Luxury, Adventure, MICE, Safari and Family. Buyers are drawn primarily from UK, USA, Europe, Australia and Middle East.
What should I bring to WTM London?
Essentials for WTM London include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in United Kingdom.
Is WTM London worth attending as a travel sales rep?
For travel sales representatives covering Europe or selling product into the region's source markets, WTM London is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for WTM London?
The most productive reps walk into WTM London with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after WTM London?
The follow-up window after WTM London is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh, so your client reports and your follow-up list are built from what you captured rather than from memory.
How do experienced reps approach WTM London differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so WTM London pays back not just in the weeks afterwards but for years through accurate records of who said what.
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