Travel Trade Events›Africa Showcase Southern Europe
Africa Showcase Southern Europe 2026
9–13 Feb 2026 · Lisbon, Portugal
Africa Showcase Southern Europe 2026 is a roadshow taking place 9–13 Feb 2026 in Lisbon, Portugal. It brings together travel industry professionals from across Europe and beyond for business meetings, networking and trade appointments.
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Dates
9–13 Feb 2026
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Location
Lisbon, Portugal
About Africa Showcase Southern Europe
Africa Showcase Southern Europe connects African tourism suppliers with travel trade professionals across Portugal, France and Italy. Over five days the roadshow visits multiple cities, delivering structured B2B meetings and networking with specialist travel agents and tour operators who actively sell African destinations. Southern European travellers are drawn to Africa for wildlife, culture and authentic experiences, making this one of the most strategically important source markets on the Africa Showcase annual calendar.
Official Africa Showcase Southern Europe website →Hotels & flights for Africa Showcase Southern Europe 2026
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Hotels near Lisbon
Hotels near Lisbon fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Lisbon
9–13 Feb 2026 · Compare hotels near the venue
Flights to Lisbon for Africa Showcase Southern Europe
Search and compare flights to Lisbon from hundreds of airlines and booking sites. Search for the best fares into Lisbon's main airport.
✈️Search flights to Lisbon
9–13 Feb 2026 · Compare flights and travel sites
Airport transfers to Lisbon
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Lisbon
Pre-book your transfer at a fixed price
Stay connected in Portugal
An eSIM is the easiest way to get local data rates in Portugal without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for Portugal
Local data rates, instant activation, no physical SIM needed
Airport parking
Pre-book airport parking before you fly to Lisbon — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
Pre-book an airport lounge for a comfortable wait
Car hire in Lisbon
Compare car hire rates at your destination in Lisbon — pick up at the airport or city centre. Book early for the best trade show rates.
🚘Search car hire in Lisbon
Compare car hire rates at your destination
Things to do in Lisbon
Got a free afternoon around Africa Showcase Southern Europe? A digital city pass bundles skip-the-line entry to top attractions in Lisbon and beyond — one pass, often cheaper than booking each attraction separately.
🎟️Get a city attraction pass
Skip-the-line entry to top attractions with one digital pass
Save the date
Add Africa Showcase Southern Europe to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
When is Africa Showcase Southern Europe 2026?
Africa Showcase Southern Europe 2026 takes place 9–13 Feb 2026 at Lisbon, Lisbon, Portugal.
Where can I find hotels near Lisbon?
Search for accommodation near Lisbon. We recommend booking at least 6–8 weeks before Africa Showcase Southern Europe as hotels near the venue sell out quickly during major travel trade shows.
How do I register for Africa Showcase Southern Europe?
Visit the official Africa Showcase Southern Europe website to register. Visitor registration is typically free for qualified travel trade professionals.
What is Africa Showcase Southern Europe?
Africa Showcase Southern Europe connects African tourism suppliers with travel trade professionals across Portugal, France and Italy. Over five days the roadshow visits multiple cities, delivering structured B2B meetings and networking with specialist travel agents and tour operators who actively sell African destinations. Southern European travellers are drawn to Africa for wildlife, culture and authentic experiences, making this one of the most strategically important source markets on the Africa Showcase annual calendar.
How do I get to Lisbon in Lisbon?
Search flights to Lisbon to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Lisbon or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for Portugal?
If you are travelling internationally to Africa Showcase Southern Europe, an eSIM is the easiest way to stay connected in Portugal without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Lisbon.
How early should I book hotels for Africa Showcase Southern Europe 2026?
Hotels near Lisbon typically start filling 6–8 weeks before Africa Showcase Southern Europe. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability.
Who attends Africa Showcase Southern Europe?
Africa Showcase Southern Europe attracts travel industry professionals from across Europe and beyond — including tour operators, travel agents, destination management companies (DMCs), hotel and lodge sales teams, tourism boards, airline representatives, and travel technology providers. It is a key event for business-to-business networking and trade appointments.
What should I bring to Africa Showcase Southern Europe?
Essentials for Africa Showcase Southern Europe include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in Portugal.
Is Africa Showcase Southern Europe worth attending as a travel sales rep?
For travel sales representatives covering Europe or selling product into the region's source markets, Africa Showcase Southern Europe is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for Africa Showcase Southern Europe?
The most productive reps walk into Africa Showcase Southern Europe with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after Africa Showcase Southern Europe?
The follow-up window after Africa Showcase Southern Europe is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh; reports and follow-up sequences flow from that record automatically.
How do experienced reps approach Africa Showcase Southern Europe differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so Africa Showcase Southern Europe pays back not just in the weeks afterwards but for years through accurate records of who said what.
THE REPBUD RESERVE
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