Question 1

What are the Meetings Africa 2027 dates?

Accepted Answer

BONDay, the education and networking day, is on 22 February 2027. The trade show runs on 23 and 24 February 2027. Both are at the Sandton Convention Centre in Johannesburg.

Question 2

Is there a fee to visit Meetings Africa 2027?

Accepted Answer

Online visitor registration closes on 20 February 2027. Applications submitted from 13 February 2027 carry an accreditation fee of R250 including VAT, according to the organiser.

Question 3

How do buyers attend Meetings Africa?

Accepted Answer

The South Africa National Convention Bureau invites hosted buyers in three groups — international, local and association buyers — and vets them for seniority and buying authority. Flights, accommodation and tours depend on the hosting category a buyer is selected for.

Question 4

Where is Meetings Africa 2027 held?

Accepted Answer

Meetings Africa 2027 is held at Sandton Convention Centre, 161 Maude St, Sandton, Johannesburg, 2196, in Johannesburg, South Africa.

Question 5

Who organises Meetings Africa?

Accepted Answer

Meetings Africa is organised by South African Tourism. Full details and official updates are published on the organiser's website. The 2027 edition takes place 22–24 Feb 2027.

Question 6

How much does it cost to attend Meetings Africa?

Accepted Answer

Visitor registration for Meetings Africa is typically free or low-cost for qualified travel trade professionals, and the organiser publishes the current rates. The larger part of the cost is usually the travel: flights to Johannesburg, 3–5 nights near Sandton Convention Centre, transfers and subsistence. Exhibiting is priced separately by the organiser and depends on stand size and position, so ask them for the current rate card and the booking deadline.

Question 7

When is Meetings Africa 2027?

Accepted Answer

Meetings Africa 2027 takes place 22–24 Feb 2027 at Sandton Convention Centre, Johannesburg, South Africa.

Question 8

When is Meetings Africa 2028? (2028 dates)

Accepted Answer

Official Meetings Africa 2028 dates are expected around February 2028, based on the 2027 edition (22–24 Feb 2027), and are to be confirmed by the organiser. Meetings Africa is held in Johannesburg, South Africa. We update this page as soon as 2028 dates are announced — check the official website for confirmation before booking travel.

Question 9

Where can I find hotels near Sandton Convention Centre?

Accepted Answer

Search for accommodation near Sandton Convention Centre. We recommend booking at least 6–8 weeks before Meetings Africa as hotels near the venue sell out quickly during major travel trade shows.

Question 10

How do I register for Meetings Africa?

Accepted Answer

Register for Meetings Africa via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.

Question 11

What is Meetings Africa?

Accepted Answer

Meetings Africa is the African continent's premier business events trade show, held annually in Johannesburg at the Sandton Convention Centre. Organised by South African Tourism, Meetings Africa showcases Africa's world-class MICE infrastructure to an international audience of corporate event buyers, association conference planners and incentive travel organisers. The show demonstrates Africa's growing capability as a global business events destination.

Question 12

How do I get to Sandton Convention Centre in Johannesburg?

Accepted Answer

Search flights to Johannesburg to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Sandton Convention Centre or your hotel. This avoids taxi queues and surge pricing during busy event periods.

Question 13

Do I need a travel eSIM for South Africa?

Accepted Answer

If you are travelling internationally to Meetings Africa, an eSIM is the easiest way to stay connected in South Africa without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Johannesburg.

Question 14

How early should I book hotels for Meetings Africa 2027?

Accepted Answer

Hotels near Sandton Convention Centre typically start filling 6–8 weeks before Meetings Africa. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability.

Question 15

Who attends Meetings Africa?

Accepted Answer

Meetings Africa is built around Convention centres, Hotels, Destination marketing companies, Tour operators, Professional conference organisers, Stand builders and Technology partners.

Question 16

What should I bring to Meetings Africa?

Accepted Answer

Essentials for Meetings Africa include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in South Africa.

Question 17

Is Meetings Africa worth attending as a travel sales rep?

Accepted Answer

For travel sales representatives covering Africa or selling product into the region's source markets, Meetings Africa is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.

Question 18

How should travel sales reps prepare for Meetings Africa?

Accepted Answer

The most productive reps walk into Meetings Africa with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.

Question 19

What's the best way to follow up after Meetings Africa?

Accepted Answer

The follow-up window after Meetings Africa is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh, so your client reports and your follow-up list are built from what you captured rather than from memory.

Question 20

How do experienced reps approach Meetings Africa differently from first-timers?

Accepted Answer

First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so Meetings Africa pays back not just in the weeks afterwards but for years through accurate records of who said what.

Meetings Africa 2027