Travel Trade Events›Meetings Africa
Meetings Africa 2027
22–24 Feb 2027 · Johannesburg, South Africa
Meetings Africa 2027 is a trade show taking place 22–24 Feb 2027 at Sandton Convention Centre in Johannesburg, South Africa. It brings together travel industry professionals from across Africa and beyond for business meetings, networking and trade appointments.
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Dates
22–24 Feb 2027
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Location
Johannesburg, South Africa
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Venue
Sandton Convention Centre
RepBud is free to start — contacts, meeting notes and your trade-show diary in one place.
About Meetings Africa
Meetings Africa is the African continent's premier business events trade show, held annually in Johannesburg at the Sandton Convention Centre. Organised by South African Tourism, Meetings Africa showcases Africa's world-class MICE infrastructure to an international audience of corporate event buyers, association conference planners and incentive travel organisers. The show demonstrates Africa's growing capability as a global business events destination.
Official Meetings Africa website →Who attends Meetings Africa
Useful for working out whether your buyers will be in the room before you commit the travel budget.
What the show covers
Drawn from the organiser's own published profile for this show. Exhibitor and buyer mixes shift year to year — check the official website before planning around them.
Find the venue
Sandton Convention Centre
Keep track of who you meet there.
Reps and DMCs, operators and agents, lodges and hotels, travel media — whoever you are there as, log a conversation by text, photo or forwarded email and RepBud files it against the right contact.
Free to join. No card. The same allowance whoever you are.
1,000 contacts and 5 clients, 25 logs a month, 1 form taking 25 responses, and Relay for 1 GB of file transfers across 2 active links. Card scanning, reports, email and WhatsApp sending, meeting prep and follow-ups pulled out for you are on the paid plans — see what each adds.
What reps use at a show
Hotels & flights for Meetings Africa 2027
Planning your visit to Johannesburg for Meetings Africa? Book accommodation near Sandton Convention Centre and search flights to Johannesburg below.
Some links below are affiliate links. If you book through them, RepBud may earn a small commission at no extra cost to you — it helps keep these event guides free. We only list services we’d use ourselves.
Hotels near Sandton Convention Centre
Hotels near Sandton Convention Centre fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Sandton Convention Centre
22–24 Feb 2027 · Compare hotels near the venue
Flights to Johannesburg for Meetings Africa
Fares climb steeply inside a month, once delegates start booking the same dates — 8–10 weeks out is usually the last comfortable window. Search for the best fares into Johannesburg's main airport.
✈️Search flights to Johannesburg
22–24 Feb 2027 · Compare flights and travel sites
Airport transfers to Sandton Convention Centre
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Johannesburg
Pre-book your transfer at a fixed price
Stay connected in South Africa
An eSIM is the easiest way to get local data rates in South Africa without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for South Africa
Local data rates, instant activation, no physical SIM needed
Working on the Wi-Fi at Meetings Africa
Show halls, hotel lobbies and airport lounges run open networks that anyone in the building can join. A VPN encrypts your connection over them, so the rate sheets, client emails and CRM logins you handle across a week in Johannesburg travel through a network you don’t control without being readable on it.
🔒Set up a VPN before you fly
Encrypts your connection on Wi-Fi you don’t control
Security while travelling for reps → — the rest of what to set up before a show, from the badge scanner to the hotel safe.
Airport parking
Pre-book airport parking before you fly to Johannesburg — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
Pre-book an airport lounge for a comfortable wait
Car hire in Johannesburg
Compare car hire rates at your destination in Johannesburg — pick up at the airport or city centre. Book early for the best trade show rates.
🚘Search car hire in Johannesburg
Compare car hire rates at your destination
Things to do in Johannesburg
Got a free afternoon around Meetings Africa? A digital city pass bundles skip-the-line entry to top attractions in Johannesburg and beyond — one pass, often cheaper than booking each attraction separately.
🎟️Get a city attraction pass
Skip-the-line entry to top attractions with one digital pass
Save the date
Add Meetings Africa to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where is Meetings Africa 2027 held?
Meetings Africa 2027 is held at Sandton Convention Centre, 161 Maude St, Sandton, Johannesburg, 2196, in Johannesburg, South Africa.
Who organises Meetings Africa?
Meetings Africa is organised by South African Tourism. Full details and official updates are published on the organiser's website. The 2027 edition takes place 22–24 Feb 2027.
When is Meetings Africa 2027?
Meetings Africa 2027 takes place 22–24 Feb 2027 at Sandton Convention Centre, Johannesburg, South Africa.
When is Meetings Africa 2028? (2028 dates)
Official Meetings Africa 2028 dates are expected around February 2028, based on the 2027 edition (22–24 Feb 2027), and are to be confirmed by the organiser. Meetings Africa is held in Johannesburg, South Africa. We update this page as soon as 2028 dates are announced — check the official website for confirmation before booking travel.
Where can I find hotels near Sandton Convention Centre?
Search for accommodation near Sandton Convention Centre. We recommend booking at least 6–8 weeks before Meetings Africa as hotels near the venue sell out quickly during major travel trade shows.
How do I register for Meetings Africa?
Visit the official Meetings Africa website to register. Visitor registration is typically free for qualified travel trade professionals.
What is Meetings Africa?
Meetings Africa is the African continent's premier business events trade show, held annually in Johannesburg at the Sandton Convention Centre. Organised by South African Tourism, Meetings Africa showcases Africa's world-class MICE infrastructure to an international audience of corporate event buyers, association conference planners and incentive travel organisers. The show demonstrates Africa's growing capability as a global business events destination.
How do I get to Sandton Convention Centre in Johannesburg?
Search flights to Johannesburg to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Sandton Convention Centre or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for South Africa?
If you are travelling internationally to Meetings Africa, an eSIM is the easiest way to stay connected in South Africa without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Johannesburg.
How early should I book hotels for Meetings Africa 2027?
Hotels near Sandton Convention Centre typically start filling 6–8 weeks before Meetings Africa. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability.
Who attends Meetings Africa?
Meetings Africa is built around Convention centres, Hotels, Destination marketing companies, Tour operators, Professional conference organisers, Stand builders and Technology partners.
What should I bring to Meetings Africa?
Essentials for Meetings Africa include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in South Africa.
Is Meetings Africa worth attending as a travel sales rep?
For travel sales representatives covering Africa or selling product into the region's source markets, Meetings Africa is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for Meetings Africa?
The most productive reps walk into Meetings Africa with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after Meetings Africa?
The follow-up window after Meetings Africa is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh; reports and follow-up sequences flow from that record automatically.
How do experienced reps approach Meetings Africa differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so Meetings Africa pays back not just in the weeks afterwards but for years through accurate records of who said what.
THE REPBUD RESERVE
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OTHER AFRICA EVENTS
Africa Travel Week / WTM Africa 2026
7–9 Apr 2026
ILTM Africa 2026
10–12 Apr 2026
Equal Africa 2026
13–15 Apr 2026
See the full travel trade events calendar — Africa trade shows, conferences and networking events with dates, venues and hotel guides.