Rudi Wagenaar

About

I’m Rudi, founder of SustainableLuxury.africa, based in Cape Town. I have the wonderful privilege of representing a small, beautifully independent collection of owner-led hotels, safari lodges and hospitality experiences across South Africa. I work with tour operators, travel designers and agents, helping them discover places that suit their guests and connecting them with the people behind each property. From rates and introductions to training and property visits, I believe good representation starts with personal relationships, open conversations and following through. I care deeply about the owners who trust me, the teams who bring these places to life and the trade partners who support them.

Businesses I represent

13 businesses, 7 properties

B

Bontsintsi Horse Safaris

Botswana

• · Bontsintsi Horse Safaris — Okavango Delta

bontsintsihorsesafaris.com ↗

F

Fairlawns Boutique Hotel & Spa

Johannesburg (Sandton), South Africa

• · Fairlawns Boutique Hotel & Spa — Sandton, Johannesburg

fairlawns.co.za ↗

J

Jembisa Private Reserve

Waterberg, Limpopo (near Vaalwater), South Africa

• · Jembisa Bush Home — Jembisa Private Wildlife Reserve, Waterberg

jembisa.com ↗

J

Jumbo Junction

Botswana

• · Jumbo Junction Camp — Okavango Delta

jumbojunction.com ↗

Labotessa Luxury Boutique Hotel

Cape Town, South Africa

• · Labotessa Luxury Boutique Hotel — Cape Town City Centre

See the portfolio page →

M

Makanyi Private Game Lodge

Timbavati Nature Reserve, Greater Kruger National Park, South Africa

See the portfolio page →

M

Mhondoro Safari Lodge and Villa

Welgevonden Game Reserve, Waterberg, Limpopo, South Africa

• · Mhondoro Safari Lodge & Villa — Welgevonden Game Reserve

mhondoro.com ↗

M

Mosaic Lagoon Lodge

Stanford, Western Cape, South Africa

mosaiclagoonlodge.co.za ↗

M

Mungo

Plettenberg Bay, South Africa

mungo.co.za ↗

N

Nicol Street Heritage Cottages

Gardens, Cape Town, South Africa

nicolstreet.co.za ↗

S

Schoone Oordt Country House

Swellendam, Western Cape, South Africa

See the portfolio page →

V

Victoria Yards

Johannesburg, Gauteng, South Africa

victoriayards.co.za ↗

Z

Zomerlust Boutique Hotel

Paarl, Cape Winelands, South Africa

• · Zomerlust Boutique Hotel — Cape Winelands

zomerlust.co.za ↗

Where I work

Experience

1. Originator & Concept Developer

   Around Africa

   Jun 2026 – present · Cape Town

   See: https://aroundafrica.co.za/

2. Founder

   SustainableLuxury.africa

   Oct 2020 – present · Caope Town

   See: https://sustainableluxury.africa/portfolio/

3. Originator & Concept Developer

   Our Africa

   Jul 2020 – Oct 2020 · Cape Town

4. Head of Sales and Business Development

   Inspirational Places

   Dec 2009 – Oct 2020 · Cape Town

Credentials