ITB China 2026 is a trade show taking place 26–28 May 2026 at Shanghai World Expo Exhibition and Convention Center in Shanghai, China. It brings together travel industry professionals from across Asia Pacific and beyond for business meetings, networking and trade appointments.
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Dates
26–28 May 2026
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Location
Shanghai, China
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Venue
Shanghai World Expo Exhibition and Convention Center
About ITB China
ITB China is the travel industry's meeting place for the China market, held in Shanghai. Focused exclusively on the Chinese travel market, ITB China connects international travel brands with Chinese buyers across leisure, MICE and corporate travel segments. With China's outbound travel market representing one of the world's largest and fastest-growing, ITB China is an essential event for any destination or travel company with ambitions in the China market.
Official ITB China website →Find the venue
Shanghai World Expo Exhibition and Convention Center
Hotels & flights for ITB China 2026
Planning your visit to Shanghai for ITB China? Book accommodation near Shanghai World Expo Exhibition and Convention Center and search flights to Shanghai below.
Hotels near Shanghai World Expo Exhibition and Convention Center
Hotels near Shanghai World Expo Exhibition and Convention Center fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Shanghai World Expo Exhibition and Convention Center
26–28 May 2026 · Compare hotels near the venue
Flights to Shanghai for ITB China
Search and compare flights to Shanghai from hundreds of airlines and booking sites. Search for the best fares into Shanghai's main airport.
✈️Search flights to Shanghai
26–28 May 2026 · Compare flights and travel sites
Airport transfers to Shanghai World Expo Exhibition and Convention Center
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Shanghai
Pre-book your transfer at a fixed price
Stay connected in China
An eSIM is the easiest way to get local data rates in China without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for China
Local data rates, instant activation, no physical SIM needed
Airport parking
Pre-book airport parking before you fly to Shanghai — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
Pre-book an airport lounge for a comfortable wait
Car hire in Shanghai
Compare car hire rates at your destination in Shanghai — pick up at the airport or city centre. Book early for the best trade show rates.
🚘Search car hire in Shanghai
Compare car hire rates at your destination
Register for ITB China 2026
Interested in attending or exhibiting at ITB China 2026 in Shanghai, China? Registration for qualified travel trade professionals is typically free or low-cost as a visitor.
Save the date
Add ITB China to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where is ITB China 2026 held?
ITB China 2026 is held at Shanghai World Expo Exhibition and Convention Center, 1099 Guozhan Rd, Pudong, Shanghai, China, in Shanghai, China.
Who organises ITB China?
ITB China is organised by Messe Berlin. Full details and official updates are published on the organiser's website. The 2026 edition takes place 26–28 May 2026.
When is ITB China 2026?
ITB China 2026 takes place 26–28 May 2026 at Shanghai World Expo Exhibition and Convention Center, Shanghai, China.
Where can I find hotels near Shanghai World Expo Exhibition and Convention Center?
Search for accommodation near Shanghai World Expo Exhibition and Convention Center. We recommend booking at least 6–8 weeks before ITB China as hotels near the venue sell out quickly during major travel trade shows.
How do I register for ITB China?
Register for ITB China via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.
What is ITB China?
ITB China is the travel industry's meeting place for the China market, held in Shanghai. Focused exclusively on the Chinese travel market, ITB China connects international travel brands with Chinese buyers across leisure, MICE and corporate travel segments. With China's outbound travel market representing one of the world's largest and fastest-growing, ITB China is an essential event for any destination or travel company with ambitions in the China market.
How do I get to Shanghai World Expo Exhibition and Convention Center in Shanghai?
Search flights to Shanghai to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Shanghai World Expo Exhibition and Convention Center or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for China?
If you are travelling internationally to ITB China, an eSIM is the easiest way to stay connected in China without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Shanghai.
How early should I book hotels for ITB China 2026?
Hotels near Shanghai World Expo Exhibition and Convention Center typically start filling 6–8 weeks before ITB China. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability.
Who attends ITB China?
ITB China attracts travel industry professionals from across Asia Pacific and beyond — including tour operators, travel agents, destination management companies (DMCs), hotel and lodge sales teams, tourism boards, airline representatives, and travel technology providers. It is a key event for business-to-business networking and trade appointments.
What should I bring to ITB China?
Essentials for ITB China include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in China.
Is ITB China worth attending as a travel sales rep?
For travel sales representatives covering Asia Pacific or selling product into the region's source markets, ITB China is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for ITB China?
The most productive reps walk into ITB China with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after ITB China?
The follow-up window after ITB China is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh; reports and follow-up sequences flow from that record automatically.
How do experienced reps approach ITB China differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so ITB China pays back not just in the weeks afterwards but for years through accurate records of who said what.
THE REPBUD RESERVE
Planning on attending ITB China?
RepBud helps travel industry professionals make the most of every event — log meetings on the go, follow up faster, and keep every client relationship front and centre.
RepBud is designed to assist, not replace, your professional judgement
OTHER ASIA PACIFIC EVENTS
SATTE India 2026
5–7 Feb 2026
Guangzhou International Travel Fair 2026
21–23 May 2026
ILTM Asia Pacific 2026
29 Jun – 2 Jul 2026
See the full travel trade events calendar — Asia Pacific trade shows, conferences and networking events with dates, venues and hotel guides.