ITB China is a trade show held at Shanghai World Expo Exhibition and Convention Center in Shanghai, China. The 2026 edition ran 26–28 May 2026; the organiser's website lists 25–27 May 2027 for the 2027 edition. It brings together travel industry professionals from across Asia Pacific and beyond for business meetings, networking and trade appointments.
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📅 2027 dates: 25–27 May 2027. Found on the organiser’s own website by our weekly date check — it reads “ITB CHINA 2027 25 – 27 May Shanghai World Expo Exhibition & Convention Center”. We have not confirmed it with the organiser, so check the official event website before booking flights or hotels.
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Dates
25–27 May 2027
2026 edition: 26–28 May 2026
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Location
Shanghai, China
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Venue
Shanghai World Expo Exhibition and Convention Center
About ITB China
ITB China is the travel industry's meeting place for the China market, held in Shanghai. Focused exclusively on the Chinese travel market, ITB China connects international travel brands with Chinese buyers across leisure, MICE and corporate travel segments. With China's outbound travel market representing one of the world's largest and fastest-growing, ITB China is an essential event for any destination or travel company with ambitions in the China market.
Official ITB China website →Find the venue
Shanghai World Expo Exhibition and Convention Center
Get the cards off your desk before the week runs away.
Reps and DMCs, operators and agents, lodges and hotels, travel media — whoever you were there as, forward the follow-up email or jot the conversation down and RepBud files it against the right contact, with the next step kept where you will see it.
Free to join. No card. The same allowance whoever you are.
1,000 contacts and 5 clients, 25 logs a month, 1 form taking 25 responses, and Relay for 1 GB of file transfers across 2 active links. Card scanning, reports, email and WhatsApp sending, meeting prep and follow-ups pulled out for you are on the paid plans — see what each adds.
What reps use at a show
Hotels & flights for ITB China 2027
Some links below are affiliate links. If you book through them, RepBud may earn a small commission at no extra cost to you — it helps keep these event guides free. We only list services we’d use ourselves.
Hotels near Shanghai World Expo Exhibition and Convention Center
Hotels near Shanghai World Expo Exhibition and Convention Center fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Shanghai World Expo Exhibition and Convention Center
25–27 May 2027 · Compare hotels near the venue
Flights to Shanghai for ITB China
Fares climb steeply inside a month, once delegates start booking the same dates — 8–10 weeks out is usually the last comfortable window. Search for the best fares into Shanghai's main airport.
✈️Search flights to Shanghai
25–27 May 2027 · Compare flights and travel sites
Airport transfers to Shanghai World Expo Exhibition and Convention Center
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Shanghai
Pre-book your transfer at a fixed price
Stay connected in China
An eSIM is the easiest way to get local data rates in China without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for China
Local data rates, instant activation, no physical SIM needed
Working on the Wi-Fi at ITB China
Show halls, hotel lobbies and airport lounges run open networks that anyone in the building can join. A VPN encrypts your connection over them, so the rate sheets, client emails and CRM logins you handle across a week in Shanghai travel through a network you don’t control without being readable on it.
🔒Set up a VPN before you fly
Encrypts your connection on Wi-Fi you don’t control
Security while travelling for reps → — the rest of what to set up before a show, from the badge scanner to the hotel safe.
Airport parking
Pre-book airport parking before you fly to Shanghai — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
Pre-book an airport lounge for a comfortable wait
Car hire in Shanghai
Compare car hire rates at your destination in Shanghai — pick up at the airport or city centre. Book early for the best trade show rates.
🚘Search car hire in Shanghai
Compare car hire rates at your destination
Things to do in Shanghai
Got a free afternoon around ITB China? A digital city pass bundles skip-the-line entry to top attractions in Shanghai and beyond — one pass, often cheaper than booking each attraction separately.
🎟️Get a city attraction pass
Skip-the-line entry to top attractions with one digital pass
Save the date
Add ITB China to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where was ITB China 2026 held?
ITB China 2026 was held at Shanghai World Expo Exhibition and Convention Center, 1099 Guozhan Rd, Pudong, Shanghai, China, in Shanghai, China.
Who organises ITB China?
ITB China is organised by Messe Berlin. Full details and official updates are published on the organiser's website. The 2026 edition ran 26–28 May 2026.
When was ITB China 2026?
ITB China 2026 ran 26–28 May 2026 at Shanghai World Expo Exhibition and Convention Center, Shanghai, China. The organiser's website lists 25–27 May 2027 for the 2027 edition.
When is ITB China 2027? (2027 dates)
ITB China 2027 is listed for 25–27 May 2027 on the organiser's own website, in Shanghai, China. Our weekly date check picked this up from the line “ITB CHINA 2027 25 – 27 May Shanghai World Expo Exhibition & Convention Center”; we have not confirmed it with the organiser, so check the official website before booking travel.
Where can I find hotels near Shanghai World Expo Exhibition and Convention Center?
Search for accommodation near Shanghai World Expo Exhibition and Convention Center. We recommend booking at least 6–8 weeks before ITB China as hotels near the venue sell out quickly during major travel trade shows.
How do I register for ITB China?
Visit the official ITB China website to register. Visitor registration is typically free for qualified travel trade professionals.
What is ITB China?
ITB China is the travel industry's meeting place for the China market, held in Shanghai. Focused exclusively on the Chinese travel market, ITB China connects international travel brands with Chinese buyers across leisure, MICE and corporate travel segments. With China's outbound travel market representing one of the world's largest and fastest-growing, ITB China is an essential event for any destination or travel company with ambitions in the China market.
How do I get to Shanghai World Expo Exhibition and Convention Center in Shanghai?
Search flights to Shanghai to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Shanghai World Expo Exhibition and Convention Center or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for China?
If you are travelling internationally to ITB China, an eSIM is the easiest way to stay connected in China without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Shanghai.
How early should I book hotels for ITB China 2027?
Hotels near Shanghai World Expo Exhibition and Convention Center typically start filling 6–8 weeks before ITB China. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability.
Who attends ITB China?
ITB China attracts travel industry professionals from across Asia Pacific and beyond — including tour operators, travel agents, destination management companies (DMCs), hotel and lodge sales teams, tourism boards, airline representatives, and travel technology providers. It is a key event for business-to-business networking and trade appointments.
What should I bring to ITB China?
Essentials for ITB China include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in China.
Is ITB China worth attending as a travel sales rep?
For travel sales representatives covering Asia Pacific or selling product into the region's source markets, ITB China is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for ITB China?
The most productive reps walk into ITB China with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after ITB China?
The follow-up window after ITB China is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh; reports and follow-up sequences flow from that record automatically.
How do experienced reps approach ITB China differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so ITB China pays back not just in the weeks afterwards but for years through accurate records of who said what.
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ILTM Asia Pacific 2026
29 Jun – 2 Jul 2026
See the full travel trade events calendar — Asia Pacific trade shows, conferences and networking events with dates, venues and hotel guides.