Travel Industry Events›WTM Latin America
WTM Latin America 2027
13–15 Apr 2027 · São Paulo, Brazil
WTM Latin America 2027 is a trade show taking place 13–15 Apr 2027 at Expo Center Norte in São Paulo, Brazil. It brings together travel industry professionals from across Americas and beyond for business meetings, networking and trade appointments.
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Dates
13–15 Apr 2027
Checked against the organiser’s website 28 Sept 2026
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Location
São Paulo, Brazil
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Venue
Expo Center Norte
RepBud is free to start — contacts, meeting notes and your trade-show diary in one place.
About WTM Latin America
WTM Latin America is a business-to-business travel and tourism event run by RX (Reed Exhibitions) at Expo Center Norte in São Paulo, Brazil, from 13 to 15 April 2027. The organiser reports 935 exhibitors from 53 countries and 35,000 travel professionals at the 2026 edition. Exhibitors include destinations, hotel chains, tour operators, airlines, DMCs and travel technology firms, and 94% of visitors come from Latin America. Meetings can be pre-scheduled on the WTMLAT Meet platform, and Hosted Buyers attend at least 10 pre-scheduled appointments a day.
Official WTM Latin America website →Who attends WTM Latin America
Useful for working out whether your buyers will be in the room before you commit the travel budget.
What the show covers
Buyers travel in from
Drawn from the organiser's own published profile for this show. Exhibitor and buyer mixes shift year to year — check the official website before planning around them.
Working WTM Latin America for the properties you represent? RepBud for travel sales reps helps you log each meeting between appointments.
Keep track of who you meet there.
Reps, DMCs and Ground Handlers, operators and agents, lodges and hotels, travel media — whoever you are there as, log a conversation by text, photo or forwarded email and RepBud files it against the right contact.
Free to join. No card. The same allowance whoever you are.
1,000 contacts and 5 clients, 25 logs a month, 1 form taking 25 responses, and Relay for 1 GB of file transfers across 2 active links. Card scanning, reports, email and WhatsApp sending, meeting prep and follow-ups pulled out for you are on the paid plans — see what each adds.
What reps use at a show
Hotels & flights for WTM Latin America 2027
Planning your visit to São Paulo for WTM Latin America? Book accommodation near Expo Center Norte and search flights to São Paulo below.
Some links below are affiliate links, including Booking.com, Expedia and Kiwi.com. If you book through them, RepBud may earn a small commission at no extra cost to you — it helps keep these event guides free. We only list services we’d use ourselves.
Hotels near Expo Center Norte
Hotels near Expo Center Norte fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Expo Center Norte
13–15 Apr 2027 · Compare hotels near the venue
Hotels near Expo Center Norte on Expedia
Check in 12 Apr 2027, out 16 Apr 2027 · Compare on Expedia
Flights to São Paulo for WTM Latin America
Fares climb steeply inside a month, once delegates start booking the same dates — 8–10 weeks out is usually the last comfortable window. Search for the best fares into São Paulo's main airport.
✈️Search flights to São Paulo
13–15 Apr 2027 · Compare flights and travel sites
Airport transfers to Expo Center Norte
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to São Paulo
Pre-book your transfer at a fixed price
Stay connected in Brazil
An eSIM is the easiest way to get local data rates in Brazil without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for Brazil
Local data rates, instant activation, no physical SIM needed
Working on the Wi-Fi at WTM Latin America
Show halls, hotel lobbies and airport lounges run open networks that anyone in the building can join. A VPN encrypts your connection over them, so the rate sheets, client emails and CRM logins you handle across a week in São Paulo travel through a network you don’t control without being readable on it.
🔒Set up a VPN before you fly
Encrypts your connection on Wi-Fi you don’t control
Security while travelling for reps → — the rest of what to set up before a show, from the badge scanner to the hotel safe.
Airport parking
Pre-book airport parking before you fly to São Paulo — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
UK departures · Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
UK departures · Pre-book an airport lounge for a comfortable wait
Car hire in São Paulo
Compare car hire rates at your destination in São Paulo — pick up at the airport or city centre.
🚘Search car hire in São Paulo
UK collection · Compare car hire rates before you travel
Trade-show trip: flight + hotel together
If you would rather book the flight and the room (and, where it applies, a hire car) as one booking, Expedia searches them together for São Paulo over 12–16 Apr 2027. It fills in the departure airport from where you are browsing; change it on Expedia if you fly from somewhere else.
Flight + hotel to São Paulo on Expedia
12–16 Apr 2027 · One booking for both
Things to do in São Paulo
Got a free afternoon around WTM Latin America? A digital city pass bundles skip-the-line entry to top attractions in São Paulo and beyond — one pass, often cheaper than booking each attraction separately.
🎟️Get a city attraction pass
Skip-the-line entry to top attractions with one digital pass
Things to do in São Paulo on Expedia
12–16 Apr 2027 · Tours and activities around the show
Register for WTM Latin America 2027
Interested in attending or exhibiting at WTM Latin America 2027 in São Paulo, Brazil? Registration for qualified travel trade professionals is typically free or low-cost as a visitor.
Save the date
Add WTM Latin America to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where is WTM Latin America 2027 held?
WTM Latin America 2027 is held at Expo Center Norte, Rua José Bernardo Pinto, 333, Vila Guilherme, São Paulo, Brazil, in São Paulo, Brazil.
Who organises WTM Latin America?
WTM Latin America is organised by RX. Full details and official updates are published on the organiser's website. The 2027 edition takes place 13–15 Apr 2027.
How much does it cost to attend WTM Latin America?
Visitor registration for WTM Latin America is typically free or low-cost for qualified travel trade professionals, and the organiser publishes the current rates. The larger part of the cost is usually the travel: flights to São Paulo, 3–5 nights near Expo Center Norte, transfers and subsistence. Exhibiting is priced separately by the organiser and depends on stand size and position, so ask them for the current rate card and the booking deadline.
When is WTM Latin America 2027?
WTM Latin America 2027 takes place 13–15 Apr 2027 at Expo Center Norte, São Paulo, Brazil.
When is WTM Latin America 2028? (2028 dates)
Official WTM Latin America 2028 dates are expected around April 2028, based on the 2027 edition (13–15 Apr 2027), and are to be confirmed by the organiser. WTM Latin America is held in São Paulo, Brazil. We update this page as soon as 2028 dates are announced — check the official website for confirmation before booking travel.
Where can I find hotels near Expo Center Norte?
Search for accommodation near Expo Center Norte. We recommend booking at least 6–8 weeks before WTM Latin America as hotels near the venue sell out quickly during major travel trade shows.
How do I register for WTM Latin America?
Register for WTM Latin America via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.
What is WTM Latin America?
WTM Latin America is a business-to-business travel and tourism event run by RX (Reed Exhibitions) at Expo Center Norte in São Paulo, Brazil, from 13 to 15 April 2027. The organiser reports 935 exhibitors from 53 countries and 35,000 travel professionals at the 2026 edition. Exhibitors include destinations, hotel chains, tour operators, airlines, DMCs and travel technology firms, and 94% of visitors come from Latin America. Meetings can be pre-scheduled on the WTMLAT Meet platform, and Hosted Buyers attend at least 10 pre-scheduled appointments a day.
How do I get to Expo Center Norte in São Paulo?
Search flights to São Paulo to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Expo Center Norte or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for Brazil?
If you are travelling internationally to WTM Latin America, an eSIM is the easiest way to stay connected in Brazil without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in São Paulo.
How early should I book hotels for WTM Latin America 2027?
Hotels near Expo Center Norte typically start filling 6–8 weeks before WTM Latin America. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability.
Who attends WTM Latin America?
WTM Latin America is built around Adventure, Luxury and MICE. Buyers are drawn primarily from Brazil, Argentina, USA and Europe.
What should I bring to WTM Latin America?
Essentials for WTM Latin America include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in Brazil.
Is WTM Latin America worth attending as a travel sales rep?
For travel sales representatives covering Americas or selling product into the region's source markets, WTM Latin America is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for WTM Latin America?
The most productive reps walk into WTM Latin America with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after WTM Latin America?
The follow-up window after WTM Latin America is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh, so your client reports and your follow-up list are built from what you captured rather than from memory.
How do experienced reps approach WTM Latin America differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so WTM Latin America pays back not just in the weeks afterwards but for years through accurate records of who said what.
THE REPBUD RESERVE
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