Find a rep · Germany

How do I find a travel trade rep in Germany for my property?

Look for a rep who already sells your kind of property to German tour operators and travel agencies, works in German, and carries no direct competitor of yours. Many reps cover Germany alongside Austria and Switzerland. List free on RepBud Ready with Germany as a target market and you are matched with reps in RepBud’s network who cover it; when you both say yes, you are connected.

List your business free The guide to finding a rep

Who buys

How the travel trade in Germany buys

Tour operators

Package holidays are a large part of how German travellers book, so tour operators — from large programme operators to specialists — are central. Getting a property into their programmes is most of the job.

Travel agencies

Travel agencies sell those operators’ packages and tailor-made trips. Agent training in German and a rep who can answer questions in German make a difference.

The DACH region

Germany, Austria and Switzerland share a language and are often worked together as "DACH". Ask a rep whether they cover all three, and where their meetings happen.

The work

What a rep in Germany does

Visits to tour operators’ product and contracting teams, in German.
Agent training and trade events, in person and online.
Translating and adapting trade material so operators can use it.
Trade shows, starting with ITB Berlin.
A monthly report: who was seen, what was discussed, what was promised on your behalf.

Where the trade meets

Trade events held in Germany

Each links to its RepBud event page, with dates, venue and who it is for.

ITB Berlin

The business-to-business travel trade show held at the Berlin exhibition grounds.

IMEX Frankfurt

An exhibition for incentive travel, meetings and events at Messe Frankfurt — relevant if you host groups or incentives.

Before you approach a rep

What to have ready for Germany

Trade material in German, or a budget for the rep to adapt it.
Rates and contracting terms ready for operators’ programme planning, which runs well ahead of the season.
A decision on whether you want Germany alone or the DACH region.
Fam trip and site inspection terms agreed in advance.

How to choose between reps, how they are paid and the red flags are in the guide to finding a travel trade rep.

RepBud Ready

Be matched with reps who cover Germany

List free on RepBud Ready and choose Germany as a target market. Properties, lodges, hotels, DMCs and experiences list free.

List free

Tell RepBud Ready what you are, where you are, the source markets you want a rep in and your budget for each. Free for properties, lodges, hotels, DMCs and experiences, with no expiry date.

Matched by market and budget

Your listing is matched with reps in RepBud’s network whose source markets or destinations overlap yours, and whose minimum fee your budget meets. Your budget is used for matching and is not shown on your listing. Reps on all plans are matched, including the free Economy plan.

The rep says yes

A matched rep sees your listing and says yes or passes. When they say yes, you see who they are — name, company and the markets they cover.

You say yes or pass

When you both say yes you are connected, and you can message each other in the RepBud app. Terms are agreed between you and the rep; RepBud takes nothing from the arrangement.

FAQ

Finding a rep in Germany

Do I need trade material in German?+

It helps. German operators and agents work in German, and material they can use without translating it is easier to place. Some reps adapt material as part of the work — ask whether that is in the fee.

Should a rep in Germany also cover Austria and Switzerland?+

Often, since the three share a language and are commonly worked together as the DACH region. Ask which of the three the rep actively works and where their meetings happen.

Is ITB Berlin worth it for my property?+

It depends on whether your rep will turn meetings there into follow-up. Ask whether they attend or exhibit, what your property gets in each case, and what they do in the weeks after.

Other markets

Find your rep in Germany

List free on RepBud Ready. Reps whose markets fit yours see your listing; when you both say yes, you are connected.

List your business free