ITB Berlin 2027 is a trade show taking place 16–18 Mar 2027 at Messe Berlin in Berlin, Germany. It brings together travel industry professionals from across Europe and beyond for business meetings, networking and trade appointments.
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Dates
16–18 Mar 2027
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Location
Berlin, Germany
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Venue
Messe Berlin
About ITB Berlin
ITB Berlin is the world's largest travel trade show, held annually at Messe Berlin. With over 100,000 visitors from 180 countries and thousands of exhibitors representing every corner of the globe, ITB Berlin is the definitive event on the global travel calendar. The show covers every segment of the travel industry from mass market to ultra-luxury, and the ITB Berlin Convention programme is one of the most respected thought leadership platforms in the industry.
Official ITB Berlin website →Venue Entrance
what3words entrance
///slip.rests.considerHotels & flights for ITB Berlin 2027
Planning your visit to Berlin for ITB Berlin? Book accommodation near Messe Berlin and search flights to Berlin below.
Hotels near Messe Berlin
💡 Hotels adjacent to Messe Berlin — Crowne Plaza, Sheraton and Maritim — are most convenient. U-Bahn lines S41/S42 give quick access from the city centre.
Hotels near Messe Berlin fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Messe Berlin
16–18 Mar 2027 · Compare hotels near the venue
Flights to Berlin for ITB Berlin
Search and compare flights to Berlin from hundreds of airlines and booking sites. Search for the best fares into Berlin's main airport.
✈️Search flights to Berlin
16–18 Mar 2027 · Compare flights and travel sites
Airport transfers to Messe Berlin
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Berlin
Pre-book your transfer at a fixed price
Stay connected in Germany
An eSIM is the easiest way to get local data rates in Germany without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for Germany
Local data rates, instant activation, no physical SIM needed
Airport parking
Pre-book airport parking before you fly to Berlin — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
Pre-book an airport lounge for a comfortable wait
Car hire in Berlin
Compare car hire rates at your destination in Berlin — pick up at the airport or city centre. Book early for the best trade show rates.
🚘Search car hire in Berlin
Compare car hire rates at your destination
Register for ITB Berlin 2027
Interested in attending or exhibiting at ITB Berlin 2027 in Berlin, Germany? Registration for qualified travel trade professionals is typically free or low-cost as a visitor.
Save the date
Add ITB Berlin to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where is ITB Berlin 2027 held?
ITB Berlin 2027 is held at Messe Berlin, Messedamm 22, 14055 Berlin, Germany, in Berlin, Germany. The venue entrance is at what3words ///slip.rests.consider.
Who organises ITB Berlin?
ITB Berlin is organised by Messe Berlin. Full details and official updates are published on the organiser's website. The 2027 edition takes place 16–18 Mar 2027.
When is ITB Berlin 2027?
ITB Berlin 2027 takes place 16–18 Mar 2027 at Messe Berlin, Berlin, Germany.
Where can I find hotels near Messe Berlin?
Search for accommodation near Messe Berlin. Hotels adjacent to Messe Berlin — Crowne Plaza, Sheraton and Maritim — are most convenient. U-Bahn lines S41/S42 give quick access from the city centre.
How do I register for ITB Berlin?
Register for ITB Berlin via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.
What is ITB Berlin?
ITB Berlin is the world's largest travel trade show, held annually at Messe Berlin. With over 100,000 visitors from 180 countries and thousands of exhibitors representing every corner of the globe, ITB Berlin is the definitive event on the global travel calendar. The show covers every segment of the travel industry from mass market to ultra-luxury, and the ITB Berlin Convention programme is one of the most respected thought leadership platforms in the industry.
How do I get to Messe Berlin in Berlin?
Search flights to Berlin to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Messe Berlin or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for Germany?
If you are travelling internationally to ITB Berlin, an eSIM is the easiest way to stay connected in Germany without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Berlin.
How early should I book hotels for ITB Berlin 2027?
Hotels near Messe Berlin typically start filling 6–8 weeks before ITB Berlin. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability. Hotels adjacent to Messe Berlin — Crowne Plaza, Sheraton and Maritim — are most convenient. U-Bahn lines S41/S42 give quick access from the city centre.
Who attends ITB Berlin?
ITB Berlin attracts travel industry professionals from across Europe and beyond — including tour operators, travel agents, destination management companies (DMCs), hotel and lodge sales teams, tourism boards, airline representatives, and travel technology providers. It is a key event for business-to-business networking and trade appointments.
What should I bring to ITB Berlin?
Essentials for ITB Berlin include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in Germany.
Is ITB Berlin worth attending as a travel sales rep?
For travel sales representatives covering Europe or selling product into the region's source markets, ITB Berlin is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for ITB Berlin?
The most productive reps walk into ITB Berlin with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after ITB Berlin?
The follow-up window after ITB Berlin is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh; reports and follow-up sequences flow from that record automatically.
How do experienced reps approach ITB Berlin differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so ITB Berlin pays back not just in the weeks afterwards but for years through accurate records of who said what.
THE REPBUD RESERVE
Planning on attending ITB Berlin?
RepBud helps travel industry professionals make the most of every event — log meetings on the go, follow up faster, and keep every client relationship front and centre.
RepBud is designed to assist, not replace, your professional judgement
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