ITB Berlin 2027 is a trade show taking place 16–18 Mar 2027 at Berlin Exhibition Grounds (Messe Berlin) in Berlin, Germany. It brings together travel industry professionals from across Europe and beyond for business meetings, networking and trade appointments.
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Dates
16–18 Mar 2027
Checked against the organiser’s website 28 Sept 2026
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Location
Berlin, Germany
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Venue
Berlin Exhibition Grounds (Messe Berlin)
RepBud is free to start — contacts, meeting notes and your trade-show diary in one place.
About ITB Berlin
ITB Berlin is a B2B travel trade show organised by Messe Berlin GmbH, which calls it The World's Leading Travel Trade Show®. The 2027 edition runs from 16 to 18 March at the Berlin Exhibition Grounds, Messedamm 22. The 2026 edition gathered nearly 6,000 exhibitors from more than 160 countries, laid out by destination and by segments such as adventure, business, luxury and medical travel and travel technology. Trade visitor tickets go on sale online from December 2026, and senior buyers can apply to join the ITB Buyers Circle. The ITB Berlin Convention runs alongside the show.
Official ITB Berlin website →Representing several lodges, hotels or DMCs at ITB Berlin? Software for a travel representation company keeps each client’s meetings, follow-ups and reports apart.
Venue Entrance
what3words entrance
///slip.rests.considerKeep track of who you meet there.
Reps, DMCs and Ground Handlers, operators and agents, lodges and hotels, travel media — whoever you are there as, log a conversation by text, photo or forwarded email and RepBud files it against the right contact.
Free to join. No card. The same allowance whoever you are.
1,000 contacts and 5 clients, 25 logs a month, 1 form taking 25 responses, and Relay for 1 GB of file transfers across 2 active links. Card scanning, reports, email and WhatsApp sending, meeting prep and follow-ups pulled out for you are on the paid plans — see what each adds.
What reps use at a show
Getting to Berlin Exhibition Grounds (Messe Berlin) and where to stay
Getting there
- ITB Berlin is held on the Messe Berlin exhibition grounds.
- By S-Bahn: the S3, S5, S7, S9 and the Ring (S41/S42) serve the grounds; ITB suggests getting off at Messe Süd or Westkreuz.
- By taxi or ride-hailing: there are three pick-up and drop-off zones on the grounds.
- By car: parking on the grounds is limited. ITB listed the ICC car park at €20 a day for the 2026 show.
Where to stay
- ITB names Onlinetravel as its hotel booking partner, and visitBerlin for accommodation across the city.
- ITB puts Berlin’s capacity at around 800 hotels with over 130,000 beds.
Checked 25 September 2026 against ITB Berlin: Accommodation and ITB Berlin: Current information (arrival). Organisers change arrangements between editions, so confirm on their site before you travel.
Hotels & flights for ITB Berlin 2027
Planning your visit to Berlin for ITB Berlin? Book accommodation near Berlin Exhibition Grounds (Messe Berlin) and search flights to Berlin below.
Some links below are affiliate links, including Booking.com, Expedia and Kiwi.com. If you book through them, RepBud may earn a small commission at no extra cost to you — it helps keep these event guides free. We only list services we’d use ourselves.
Hotels near Berlin Exhibition Grounds (Messe Berlin)
💡 Hotels adjacent to Messe Berlin — Crowne Plaza, Sheraton and Maritim — are most convenient. U-Bahn lines S41/S42 give quick access from the city centre.
Hotels near Berlin Exhibition Grounds (Messe Berlin) fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Berlin Exhibition Grounds (Messe Berlin)
16–18 Mar 2027 · Compare hotels near the venue
Hotels near Berlin Exhibition Grounds (Messe Berlin) on Expedia
Check in 15 Mar 2027, out 19 Mar 2027 · Compare on Expedia
Flights to Berlin for ITB Berlin
Fares climb steeply inside a month, once delegates start booking the same dates — 8–10 weeks out is usually the last comfortable window. Search for the best fares into Berlin's main airport.
✈️Search flights to Berlin
16–18 Mar 2027 · Compare flights and travel sites
Airport transfers to Berlin Exhibition Grounds (Messe Berlin)
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Berlin
Pre-book your transfer at a fixed price
Stay connected in Germany
An eSIM is the easiest way to get local data rates in Germany without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for Germany
Local data rates, instant activation, no physical SIM needed
Working on the Wi-Fi at ITB Berlin
Show halls, hotel lobbies and airport lounges run open networks that anyone in the building can join. A VPN encrypts your connection over them, so the rate sheets, client emails and CRM logins you handle across a week in Berlin travel through a network you don’t control without being readable on it.
🔒Set up a VPN before you fly
Encrypts your connection on Wi-Fi you don’t control
Security while travelling for reps → — the rest of what to set up before a show, from the badge scanner to the hotel safe.
Airport parking
Pre-book airport parking before you fly to Berlin — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
UK departures · Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
UK departures · Pre-book an airport lounge for a comfortable wait
Car hire in Berlin
Collect a car at Berlin's airport (BER) and return it there after the show. The search opens on Expedia with pick-up on 15 Mar 2027 and drop-off on 19 Mar 2027.
🚘Car hire at BER on Expedia
15–19 Mar 2027 · Airport pick-up and return
Trade-show trip: flight + hotel together
If you would rather book the flight and the room (and, where it applies, a hire car) as one booking, Expedia searches them together for Berlin over 15–19 Mar 2027. It fills in the departure airport from where you are browsing; change it on Expedia if you fly from somewhere else.
Flight + hotel to Berlin on Expedia
15–19 Mar 2027 · One booking for both
Flight + hotel + car hire to Berlin on Expedia
15–19 Mar 2027 · The same search with a hire car added
Things to do in Berlin
Got a free afternoon around ITB Berlin? A digital city pass bundles skip-the-line entry to top attractions in Berlin and beyond — one pass, often cheaper than booking each attraction separately.
🎟️Get a city attraction pass
Skip-the-line entry to top attractions with one digital pass
Things to do in Berlin on Expedia
15–19 Mar 2027 · Tours and activities around the show
Register for ITB Berlin 2027
Interested in attending or exhibiting at ITB Berlin 2027 in Berlin, Germany? Registration for qualified travel trade professionals is typically free or low-cost as a visitor.
Save the date
Add ITB Berlin to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where is ITB Berlin 2027 held?
ITB Berlin 2027 is held at Berlin Exhibition Grounds (Messe Berlin), Messedamm 22, 14055 Berlin, Germany, in Berlin, Germany. The venue entrance is at what3words ///slip.rests.consider.
Who organises ITB Berlin?
ITB Berlin is organised by Messe Berlin GmbH. Full details and official updates are published on the organiser's website. The 2027 edition takes place 16–18 Mar 2027.
How much does it cost to attend ITB Berlin?
Visitor registration for ITB Berlin is typically free or low-cost for qualified travel trade professionals, and the organiser publishes the current rates. The larger part of the cost is usually the travel: flights to Berlin, 3–5 nights near Berlin Exhibition Grounds (Messe Berlin), transfers and subsistence. Exhibiting is priced separately by the organiser and depends on stand size and position, so ask them for the current rate card and the booking deadline.
When is ITB Berlin 2027?
ITB Berlin 2027 takes place 16–18 Mar 2027 at Berlin Exhibition Grounds (Messe Berlin), Berlin, Germany.
When is ITB Berlin 2028? (2028 dates)
Official ITB Berlin 2028 dates are expected around March 2028, based on the 2027 edition (16–18 Mar 2027), and are to be confirmed by the organiser. ITB Berlin is held in Berlin, Germany. We update this page as soon as 2028 dates are announced — check the official website for confirmation before booking travel.
Where can I find hotels near Berlin Exhibition Grounds (Messe Berlin)?
ITB names Onlinetravel as its hotel booking partner, and visitBerlin for accommodation across the city. ITB puts Berlin’s capacity at around 800 hotels with over 130,000 beds. Checked against the organiser on 25 September 2026.
How do I register for ITB Berlin?
Register for ITB Berlin via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.
What is ITB Berlin?
ITB Berlin is a B2B travel trade show organised by Messe Berlin GmbH, which calls it The World's Leading Travel Trade Show®. The 2027 edition runs from 16 to 18 March at the Berlin Exhibition Grounds, Messedamm 22. The 2026 edition gathered nearly 6,000 exhibitors from more than 160 countries, laid out by destination and by segments such as adventure, business, luxury and medical travel and travel technology. Trade visitor tickets go on sale online from December 2026, and senior buyers can apply to join the ITB Buyers Circle. The ITB Berlin Convention runs alongside the show.
How do I get to Berlin Exhibition Grounds (Messe Berlin) in Berlin?
ITB Berlin is held on the Messe Berlin exhibition grounds. By S-Bahn: the S3, S5, S7, S9 and the Ring (S41/S42) serve the grounds; ITB suggests getting off at Messe Süd or Westkreuz. By taxi or ride-hailing: there are three pick-up and drop-off zones on the grounds. By car: parking on the grounds is limited. ITB listed the ICC car park at €20 a day for the 2026 show. Checked against the organiser and venue on 25 September 2026.
Do I need a travel eSIM for Germany?
If you are travelling internationally to ITB Berlin, an eSIM is the easiest way to stay connected in Germany without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Berlin.
How early should I book hotels for ITB Berlin 2027?
Hotels near Berlin Exhibition Grounds (Messe Berlin) typically start filling 6–8 weeks before ITB Berlin. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability. Hotels adjacent to Messe Berlin — Crowne Plaza, Sheraton and Maritim — are most convenient. U-Bahn lines S41/S42 give quick access from the city centre.
Who attends ITB Berlin?
ITB Berlin attracts travel industry professionals from across Europe and beyond — including tour operators, travel agents, destination management companies (DMCs), hotel and lodge sales teams, tourism boards, airline representatives, and travel technology providers. It is a key event for business-to-business networking and trade appointments.
What should I bring to ITB Berlin?
Essentials for ITB Berlin include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in Germany.
Is ITB Berlin worth attending as a travel sales rep?
For travel sales representatives covering Europe or selling product into the region's source markets, ITB Berlin is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for ITB Berlin?
The most productive reps walk into ITB Berlin with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after ITB Berlin?
The follow-up window after ITB Berlin is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh, so your client reports and your follow-up list are built from what you captured rather than from memory.
How do experienced reps approach ITB Berlin differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so ITB Berlin pays back not just in the weeks afterwards but for years through accurate records of who said what.
THE REPBUD RESERVE
Planning on attending ITB Berlin?
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