Travel Trade Events›ITB Asia
ITB Asia 2026
21–23 Oct 2026 · Singapore, Singapore
ITB Asia 2026 is a trade show taking place 21–23 Oct 2026 at Suntec Singapore Convention Centre in Singapore, Singapore. It brings together travel industry professionals from across Asia Pacific and beyond for business meetings, networking and trade appointments.
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Dates
21–23 Oct 2026
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Location
Singapore, Singapore
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Venue
Suntec Singapore Convention Centre
RepBud is free to start — contacts, meeting notes and your trade-show diary in one place.
About ITB Asia
ITB Asia is Asia's leading travel trade show, held annually in Singapore at the Sands Expo and Convention Centre. Bringing together travel professionals from across the Asia Pacific region and beyond, ITB Asia is the essential event for anyone doing business in Asian travel markets. The show covers leisure travel, MICE, corporate travel and digital travel, with a packed programme of keynotes, seminars and networking events. Singapore's position as Asia's business hub makes it an ideal base for meeting buyers and sellers from across the region.
Official ITB Asia website →Find the venue
Suntec Singapore Convention Centre
Keep track of who you meet there.
Reps and DMCs, operators and agents, lodges and hotels, travel media — whoever you are there as, log a conversation by text, photo or forwarded email and RepBud files it against the right contact.
Free to join. No card. The same allowance whoever you are.
1,000 contacts and 5 clients, 25 logs a month, 1 form taking 25 responses, and Relay for 1 GB of file transfers across 2 active links. Card scanning, reports, email and WhatsApp sending, meeting prep and follow-ups pulled out for you are on the paid plans — see what each adds.
What reps use at a show
Hotels & flights for ITB Asia 2026
Planning your visit to Singapore for ITB Asia? Book accommodation near Suntec Singapore Convention Centre and search flights to Singapore below.
Some links below are affiliate links. If you book through them, RepBud may earn a small commission at no extra cost to you — it helps keep these event guides free. We only list services we’d use ourselves.
Hotels near Suntec Singapore Convention Centre
Hotels near Suntec Singapore Convention Centre fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Suntec Singapore Convention Centre
21–23 Oct 2026 · Compare hotels near the venue
Flights to Singapore for ITB Asia
Fares climb steeply inside a month, once delegates start booking the same dates — 8–10 weeks out is usually the last comfortable window. Search for the best fares into Singapore's main airport.
✈️Search flights to Singapore
21–23 Oct 2026 · Compare flights and travel sites
Airport transfers to Suntec Singapore Convention Centre
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Singapore
Pre-book your transfer at a fixed price
Stay connected in Singapore
An eSIM is the easiest way to get local data rates in Singapore without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for Singapore
Local data rates, instant activation, no physical SIM needed
Working on the Wi-Fi at ITB Asia
Show halls, hotel lobbies and airport lounges run open networks that anyone in the building can join. A VPN encrypts your connection over them, so the rate sheets, client emails and CRM logins you handle across a week in Singapore travel through a network you don’t control without being readable on it.
🔒Set up a VPN before you fly
Encrypts your connection on Wi-Fi you don’t control
Security while travelling for reps → — the rest of what to set up before a show, from the badge scanner to the hotel safe.
Airport parking
Pre-book airport parking before you fly to Singapore — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
Pre-book an airport lounge for a comfortable wait
Car hire in Singapore
Compare car hire rates at your destination in Singapore — pick up at the airport or city centre. Book early for the best trade show rates.
🚘Search car hire in Singapore
Compare car hire rates at your destination
Things to do in Singapore
Got a free afternoon around ITB Asia? A digital city pass bundles skip-the-line entry to top attractions in Singapore and beyond — one pass, often cheaper than booking each attraction separately.
🎟️Get a city attraction pass
Skip-the-line entry to top attractions with one digital pass
Save the date
Add ITB Asia to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where is ITB Asia 2026 held?
ITB Asia 2026 is held at Suntec Singapore Convention Centre, 1 Raffles Boulevard, Suntec City, Singapore 039593, in Singapore, Singapore.
When is ITB Asia 2026?
ITB Asia 2026 takes place 21–23 Oct 2026 at Suntec Singapore Convention Centre, Singapore, Singapore.
When is ITB Asia 2027? (2027 dates)
Official ITB Asia 2027 dates are expected around October 2027, based on the 2026 edition (21–23 Oct 2026), and are to be confirmed by the organiser. ITB Asia is held in Singapore, Singapore. We update this page as soon as 2027 dates are announced — check the official website for confirmation before booking travel.
Where can I find hotels near Suntec Singapore Convention Centre?
Search for accommodation near Suntec Singapore Convention Centre. We recommend booking at least 6–8 weeks before ITB Asia as hotels near the venue sell out quickly during major travel trade shows.
How do I register for ITB Asia?
Visit the official ITB Asia website to register. Visitor registration is typically free for qualified travel trade professionals.
What is ITB Asia?
ITB Asia is Asia's leading travel trade show, held annually in Singapore at the Sands Expo and Convention Centre. Bringing together travel professionals from across the Asia Pacific region and beyond, ITB Asia is the essential event for anyone doing business in Asian travel markets. The show covers leisure travel, MICE, corporate travel and digital travel, with a packed programme of keynotes, seminars and networking events. Singapore's position as Asia's business hub makes it an ideal base for meeting buyers and sellers from across the region.
How do I get to Suntec Singapore Convention Centre in Singapore?
Search flights to Singapore to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Suntec Singapore Convention Centre or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for Singapore?
If you are travelling internationally to ITB Asia, an eSIM is the easiest way to stay connected in Singapore without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Singapore.
How early should I book hotels for ITB Asia 2026?
Hotels near Suntec Singapore Convention Centre typically start filling 6–8 weeks before ITB Asia. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability.
Who attends ITB Asia?
ITB Asia attracts travel industry professionals from across Asia Pacific and beyond — including tour operators, travel agents, destination management companies (DMCs), hotel and lodge sales teams, tourism boards, airline representatives, and travel technology providers. It is a key event for business-to-business networking and trade appointments.
What should I bring to ITB Asia?
Essentials for ITB Asia include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in Singapore.
Is ITB Asia worth attending as a travel sales rep?
For travel sales representatives covering Asia Pacific or selling product into the region's source markets, ITB Asia is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for ITB Asia?
The most productive reps walk into ITB Asia with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after ITB Asia?
The follow-up window after ITB Asia is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh; reports and follow-up sequences flow from that record automatically.
How do experienced reps approach ITB Asia differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so ITB Asia pays back not just in the weeks afterwards but for years through accurate records of who said what.
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OTHER ASIA PACIFIC EVENTS
SATTE India 2026
5–7 Feb 2026
Guangzhou International Travel Fair 2026
21–23 May 2026
ITB China 2026
26–28 May 2026
See the full travel trade events calendar — Asia Pacific trade shows, conferences and networking events with dates, venues and hotel guides.