Travel Industry Events›MATKA Travel Fair
MATKA Travel Fair 2027
20–24 Jan 2027 · Helsinki, Finland
MATKA Travel Fair 2027 is a trade show taking place 20–24 Jan 2027 at Helsinki Expo and Convention Centre in Helsinki, Finland. It brings together travel industry professionals from across Europe and beyond for business meetings, networking and trade appointments.
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📌 Dates not confirmed. The 2027 dates for MATKA Travel Fair shown here are awaiting confirmation — either they have not been verified with the organiser yet, or the organiser’s site is showing something different and we are checking. Please confirm on the official event website before booking flights or hotels.
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Dates
20–24 Jan 2027
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Location
Helsinki, Finland
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Venue
Helsinki Expo and Convention Centre
RepBud is free to start — contacts, meeting notes and your trade-show diary in one place.
About MATKA Travel Fair
Matka Travel Fair is run by Messukeskus at the Helsinki Expo and Convention Centre and calls itself Northern Europe's largest travel industry event. The 2027 edition opens with Matka Workshop Day on 20 January, a professional day on 21 January and public days from 22 to 24 January. In 2025 it reported 56,000 visitors, 15,500 professionals and 850 exhibitors. Exhibitors include destinations, tour operators, airlines, hotel chains and travel tech providers. At Workshop Day, validated buyers and suppliers hold pre-scheduled 15-minute one-on-one meetings.
Official MATKA Travel Fair website →Working MATKA Travel Fair for the properties you represent? RepBud for travel sales reps helps you log each meeting between appointments.
Find the venue
Helsinki Expo and Convention Centre
Keep track of who you meet there.
Reps, DMCs and Ground Handlers, operators and agents, lodges and hotels, travel media — whoever you are there as, log a conversation by text, photo or forwarded email and RepBud files it against the right contact.
Free to join. No card. The same allowance whoever you are.
1,000 contacts and 5 clients, 25 logs a month, 1 form taking 25 responses, and Relay for 1 GB of file transfers across 2 active links. Card scanning, reports, email and WhatsApp sending, meeting prep and follow-ups pulled out for you are on the paid plans — see what each adds.
What reps use at a show
Hotels & flights for MATKA Travel Fair 2027
Planning your visit to Helsinki for MATKA Travel Fair? Book accommodation near Helsinki Expo and Convention Centre and search flights to Helsinki below.
Some links below are affiliate links, including Booking.com, Expedia and Kiwi.com. If you book through them, RepBud may earn a small commission at no extra cost to you — it helps keep these event guides free. We only list services we’d use ourselves.
Hotels near Helsinki Expo and Convention Centre
Hotels near Helsinki Expo and Convention Centre fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Helsinki Expo and Convention Centre
20–24 Jan 2027 · Compare hotels near the venue
Hotels near Helsinki Expo and Convention Centre on Expedia
Check in 19 Jan 2027, out 25 Jan 2027 · Compare on Expedia
Flights to Helsinki for MATKA Travel Fair
Fares climb steeply inside a month, once delegates start booking the same dates — 8–10 weeks out is usually the last comfortable window. Search for the best fares into Helsinki's main airport.
✈️Search flights to Helsinki
20–24 Jan 2027 · Compare flights and travel sites
Airport transfers to Helsinki Expo and Convention Centre
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Helsinki
Pre-book your transfer at a fixed price
Stay connected in Finland
An eSIM is the easiest way to get local data rates in Finland without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for Finland
Local data rates, instant activation, no physical SIM needed
Working on the Wi-Fi at MATKA Travel Fair
Show halls, hotel lobbies and airport lounges run open networks that anyone in the building can join. A VPN encrypts your connection over them, so the rate sheets, client emails and CRM logins you handle across a week in Helsinki travel through a network you don’t control without being readable on it.
🔒Set up a VPN before you fly
Encrypts your connection on Wi-Fi you don’t control
Security while travelling for reps → — the rest of what to set up before a show, from the badge scanner to the hotel safe.
Airport parking
Pre-book airport parking before you fly to Helsinki — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
UK departures · Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
UK departures · Pre-book an airport lounge for a comfortable wait
Car hire in Helsinki
Collect a car at Helsinki's airport (HEL) and return it there after the show. The search opens on Expedia with pick-up on 19 Jan 2027 and drop-off on 25 Jan 2027.
🚘Car hire at HEL on Expedia
19–25 Jan 2027 · Airport pick-up and return
Trade-show trip: flight + hotel together
If you would rather book the flight and the room (and, where it applies, a hire car) as one booking, Expedia searches them together for Helsinki over 19–25 Jan 2027. It fills in the departure airport from where you are browsing; change it on Expedia if you fly from somewhere else.
Flight + hotel to Helsinki on Expedia
19–25 Jan 2027 · One booking for both
Flight + hotel + car hire to Helsinki on Expedia
19–25 Jan 2027 · The same search with a hire car added
Things to do in Helsinki
Got a free afternoon around MATKA Travel Fair? A digital city pass bundles skip-the-line entry to top attractions in Helsinki and beyond — one pass, often cheaper than booking each attraction separately.
🎟️Get a city attraction pass
Skip-the-line entry to top attractions with one digital pass
Things to do in Helsinki on Expedia
19–25 Jan 2027 · Tours and activities around the show
Register for MATKA Travel Fair 2027
Interested in attending or exhibiting at MATKA Travel Fair 2027 in Helsinki, Finland? Registration for qualified travel trade professionals is typically free or low-cost as a visitor.
Save the date
Add MATKA Travel Fair to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where is MATKA Travel Fair 2027 held?
MATKA Travel Fair 2027 is held at Helsinki Expo and Convention Centre, Messuaukio 1, 00520 Helsinki, Finland, in Helsinki, Finland.
Who organises MATKA Travel Fair?
MATKA Travel Fair is organised by Messukeskus. Full details and official updates are published on the organiser's website. The 2027 edition takes place 20–24 Jan 2027.
How much does it cost to attend MATKA Travel Fair?
Visitor registration for MATKA Travel Fair is typically free or low-cost for qualified travel trade professionals, and the organiser publishes the current rates. The larger part of the cost is usually the travel: flights to Helsinki, 3–5 nights near Helsinki Expo and Convention Centre, transfers and subsistence. Exhibiting is priced separately by the organiser and depends on stand size and position, so ask them for the current rate card and the booking deadline.
When is MATKA Travel Fair 2027?
MATKA Travel Fair 2027 takes place 20–24 Jan 2027 at Helsinki Expo and Convention Centre, Helsinki, Finland.
When is MATKA Travel Fair 2028? (2028 dates)
Official MATKA Travel Fair 2028 dates are expected around January 2028, based on the 2027 edition (20–24 Jan 2027), and are to be confirmed by the organiser. MATKA Travel Fair is held in Helsinki, Finland. We update this page as soon as 2028 dates are announced — check the official website for confirmation before booking travel.
Where can I find hotels near Helsinki Expo and Convention Centre?
Search for accommodation near Helsinki Expo and Convention Centre. We recommend booking at least 6–8 weeks before MATKA Travel Fair as hotels near the venue sell out quickly during major travel trade shows.
How do I register for MATKA Travel Fair?
Register for MATKA Travel Fair via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.
What is MATKA Travel Fair?
Matka Travel Fair is run by Messukeskus at the Helsinki Expo and Convention Centre and calls itself Northern Europe's largest travel industry event. The 2027 edition opens with Matka Workshop Day on 20 January, a professional day on 21 January and public days from 22 to 24 January. In 2025 it reported 56,000 visitors, 15,500 professionals and 850 exhibitors. Exhibitors include destinations, tour operators, airlines, hotel chains and travel tech providers. At Workshop Day, validated buyers and suppliers hold pre-scheduled 15-minute one-on-one meetings.
How do I get to Helsinki Expo and Convention Centre in Helsinki?
Search flights to Helsinki to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Helsinki Expo and Convention Centre or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for Finland?
If you are travelling internationally to MATKA Travel Fair, an eSIM is the easiest way to stay connected in Finland without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Helsinki.
How early should I book hotels for MATKA Travel Fair 2027?
Hotels near Helsinki Expo and Convention Centre typically start filling 6–8 weeks before MATKA Travel Fair. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability.
Who attends MATKA Travel Fair?
MATKA Travel Fair attracts travel industry professionals from across Europe and beyond — including tour operators, travel agents, destination management companies (DMCs), hotel and lodge sales teams, tourism boards, airline representatives, and travel technology providers. It is a key event for business-to-business networking and trade appointments.
What should I bring to MATKA Travel Fair?
Essentials for MATKA Travel Fair include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in Finland.
Is MATKA Travel Fair worth attending as a travel sales rep?
For travel sales representatives covering Europe or selling product into the region's source markets, MATKA Travel Fair is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for MATKA Travel Fair?
The most productive reps walk into MATKA Travel Fair with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after MATKA Travel Fair?
The follow-up window after MATKA Travel Fair is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh, so your client reports and your follow-up list are built from what you captured rather than from memory.
How do experienced reps approach MATKA Travel Fair differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so MATKA Travel Fair pays back not just in the weeks afterwards but for years through accurate records of who said what.
THE REPBUD RESERVE
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