Travel Trade Events›PATA Travel Mart
PATA Travel Mart 2026
18–20 Aug 2026 · Sarawak, Malaysia
PATA Travel Mart 2026 is a trade show taking place 18–20 Aug 2026 at Sarawak Convention Bureau in Sarawak, Malaysia. It brings together travel industry professionals from across Asia Pacific and beyond for business meetings, networking and trade appointments.
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Dates
18–20 Aug 2026
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Location
Sarawak, Malaysia
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Venue
Sarawak Convention Bureau
About PATA Travel Mart
PATA Travel Mart is the flagship event of the Pacific Asia Travel Association, bringing together the Asia Pacific travel trade for three days of pre-scheduled business appointments, education sessions and networking. Held in Sarawak, Malaysia in 2026, PATA Travel Mart connects tourism suppliers from across the Asia Pacific region with qualified international buyers. For African tourism operators seeking to build distribution in Asia Pacific markets — Australia, Japan, South Korea, Southeast Asia — PATA Travel Mart offers a focused and commercially productive platform. Sarawak, on the island of Borneo, offers a genuinely extraordinary setting for a travel trade event, with extraordinary wildlife, jungle rivers and one of the world's great biodiversity hotspots on the doorstep.
Official PATA Travel Mart website →Find the venue
Sarawak Convention Bureau
Hotels & flights for PATA Travel Mart 2026
Planning your visit to Sarawak for PATA Travel Mart? Book accommodation near Sarawak Convention Bureau and search flights to Sarawak below.
Hotels near Sarawak Convention Bureau
Hotels near Sarawak Convention Bureau fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Sarawak Convention Bureau
18–20 Aug 2026 · Compare hotels near the venue
Flights to Sarawak for PATA Travel Mart
Search and compare flights to Sarawak from hundreds of airlines and booking sites. Search for the best fares into Sarawak's main airport.
✈️Search flights to Sarawak
18–20 Aug 2026 · Compare flights and travel sites
Airport transfers to Sarawak Convention Bureau
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
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Pre-book your transfer at a fixed price
Stay connected in Malaysia
An eSIM is the easiest way to get local data rates in Malaysia without swapping your SIM card. Activate before you travel and connect the moment you land.
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Local data rates, instant activation, no physical SIM needed
Airport parking
Pre-book airport parking before you fly to Sarawak — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
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Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
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Pre-book an airport lounge for a comfortable wait
Car hire in Sarawak
Compare car hire rates at your destination in Sarawak — pick up at the airport or city centre. Book early for the best trade show rates.
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Register for PATA Travel Mart 2026
Interested in attending or exhibiting at PATA Travel Mart 2026 in Sarawak, Malaysia? Registration for qualified travel trade professionals is typically free or low-cost as a visitor.
Save the date
Add PATA Travel Mart to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where is PATA Travel Mart 2026 held?
PATA Travel Mart 2026 is held at Sarawak Convention Bureau, Kuching, Sarawak, Malaysia, in Sarawak, Malaysia.
Who organises PATA Travel Mart?
PATA Travel Mart is organised by Pacific Asia Travel Association. Full details and official updates are published on the organiser's website. The 2026 edition takes place 18–20 Aug 2026.
When is PATA Travel Mart 2026?
PATA Travel Mart 2026 takes place 18–20 Aug 2026 at Sarawak Convention Bureau, Sarawak, Malaysia.
Where can I find hotels near Sarawak Convention Bureau?
Search for accommodation near Sarawak Convention Bureau. We recommend booking at least 6–8 weeks before PATA Travel Mart as hotels near the venue sell out quickly during major travel trade shows.
How do I register for PATA Travel Mart?
Register for PATA Travel Mart via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.
What is PATA Travel Mart?
PATA Travel Mart is the flagship event of the Pacific Asia Travel Association, bringing together the Asia Pacific travel trade for three days of pre-scheduled business appointments, education sessions and networking. Held in Sarawak, Malaysia in 2026, PATA Travel Mart connects tourism suppliers from across the Asia Pacific region with qualified international buyers. For African tourism operators seeking to build distribution in Asia Pacific markets — Australia, Japan, South Korea, Southeast Asia — PATA Travel Mart offers a focused and commercially productive platform. Sarawak, on the island of Borneo, offers a genuinely extraordinary setting for a travel trade event, with extraordinary wildlife, jungle rivers and one of the world's great biodiversity hotspots on the doorstep.
How do I get to Sarawak Convention Bureau in Sarawak?
Search flights to Sarawak to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Sarawak Convention Bureau or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for Malaysia?
If you are travelling internationally to PATA Travel Mart, an eSIM is the easiest way to stay connected in Malaysia without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Sarawak.
How early should I book hotels for PATA Travel Mart 2026?
Hotels near Sarawak Convention Bureau typically start filling 6–8 weeks before PATA Travel Mart. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability.
Who attends PATA Travel Mart?
PATA Travel Mart attracts travel industry professionals from across Asia Pacific and beyond — including tour operators, travel agents, destination management companies (DMCs), hotel and lodge sales teams, tourism boards, airline representatives, and travel technology providers. It is a key event for business-to-business networking and trade appointments.
What should I bring to PATA Travel Mart?
Essentials for PATA Travel Mart include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in Malaysia.
Is PATA Travel Mart worth attending as a travel sales rep?
For travel sales representatives covering Asia Pacific or selling product into the region's source markets, PATA Travel Mart is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for PATA Travel Mart?
The most productive reps walk into PATA Travel Mart with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after PATA Travel Mart?
The follow-up window after PATA Travel Mart is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh; reports and follow-up sequences flow from that record automatically.
How do experienced reps approach PATA Travel Mart differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so PATA Travel Mart pays back not just in the weeks afterwards but for years through accurate records of who said what.
THE REPBUD RESERVE
Planning on attending PATA Travel Mart?
RepBud helps travel industry professionals make the most of every event — log meetings on the go, follow up faster, and keep every client relationship front and centre.
RepBud is designed to assist, not replace, your professional judgement
OTHER ASIA PACIFIC EVENTS
SATTE India 2026
5–7 Feb 2026
Guangzhou International Travel Fair 2026
21–23 May 2026
ITB China 2026
26–28 May 2026
See the full travel trade events calendar — Asia Pacific trade shows, conferences and networking events with dates, venues and hotel guides.