Travel Trade Events›Vakantiebeurs
Vakantiebeurs 2027
7–10 Jan 2027 · Utrecht, Netherlands
Vakantiebeurs 2027 is a trade show taking place 7–10 Jan 2027 at Jaarbeurs Utrecht in Utrecht, Netherlands. It brings together travel industry professionals from across Europe and beyond for business meetings, networking and trade appointments.
📅
Dates
7–10 Jan 2027
📍
Location
Utrecht, Netherlands
🏛️
Venue
Jaarbeurs Utrecht
About Vakantiebeurs
The Vakantiebeurs is the Netherlands' largest travel fair and one of Europe's most important consumer travel events, held annually at the Jaarbeurs exhibition centre in Utrecht. Drawing hundreds of thousands of Dutch consumers alongside thousands of travel trade professionals, Vakantiebeurs is essential for any destination or travel company targeting the Dutch outbound market. The Netherlands consistently produces some of the world's most well-travelled citizens, making this show a high-value proposition.
Official Vakantiebeurs website →Hotels & flights for Vakantiebeurs 2027
Planning your visit to Utrecht for Vakantiebeurs? Book accommodation near Jaarbeurs Utrecht and search flights to Utrecht below.
Hotels near Jaarbeurs Utrecht
Hotels near Jaarbeurs Utrecht fill quickly once delegates begin booking — typically 6–8 weeks before the event. Searching early secures better rates and more choice.
🏨Search hotels near Jaarbeurs Utrecht
7–10 Jan 2027 · Compare hotels near the venue
Flights to Utrecht for Vakantiebeurs
Search and compare flights to Utrecht from hundreds of airlines and booking sites. Search for the best fares into Utrecht's main airport.
✈️Search flights to Utrecht
7–10 Jan 2027 · Compare flights and travel sites
Airport transfers to Jaarbeurs Utrecht
Pre-book your airport transfer to avoid taxi queues on arrival — particularly useful during busy trade show periods when demand spikes.
🚗Book airport transfer to Utrecht
Pre-book your transfer at a fixed price
Stay connected in Netherlands
An eSIM is the easiest way to get local data rates in Netherlands without swapping your SIM card. Activate before you travel and connect the moment you land.
📱Get an eSIM for Netherlands
Local data rates, instant activation, no physical SIM needed
Airport parking
Pre-book airport parking before you fly to Utrecht — compare prices across airport car parks and save versus turn-up rates.
🅿️Book airport parking
Compare and pre-book airport parking before you fly
Airport lounges
Start your trip in comfort — pre-book an airport lounge with complimentary drinks, snacks and Wi-Fi while you wait for your flight.
🛋️Book an airport lounge
Pre-book an airport lounge for a comfortable wait
Car hire in Utrecht
Compare car hire rates at your destination in Utrecht — pick up at the airport or city centre. Book early for the best trade show rates.
🚘Search car hire in Utrecht
Compare car hire rates at your destination
Register for Vakantiebeurs 2027
Interested in attending or exhibiting at Vakantiebeurs 2027 in Utrecht, Netherlands? Registration for qualified travel trade professionals is typically free or low-cost as a visitor.
Save the date
Add Vakantiebeurs to your calendar so you don't miss registration deadlines or early-bird hotel rates.
Frequently asked questions
Where is Vakantiebeurs 2027 held?
Vakantiebeurs 2027 is held at Jaarbeurs Utrecht, Jaarbeursplein 6, 3521 AL Utrecht, Netherlands, in Utrecht, Netherlands.
Who organises Vakantiebeurs?
Vakantiebeurs is organised by Jaarbeurs. Full details and official updates are published on the organiser's website. The 2027 edition takes place 7–10 Jan 2027.
When is Vakantiebeurs 2027?
Vakantiebeurs 2027 takes place 7–10 Jan 2027 at Jaarbeurs Utrecht, Utrecht, Netherlands.
Where can I find hotels near Jaarbeurs Utrecht?
Search for accommodation near Jaarbeurs Utrecht. We recommend booking at least 6–8 weeks before Vakantiebeurs as hotels near the venue sell out quickly during major travel trade shows.
How do I register for Vakantiebeurs?
Register for Vakantiebeurs via the official website. Visitor registration is typically free or low-cost for qualified travel trade professionals.
What is Vakantiebeurs?
The Vakantiebeurs is the Netherlands' largest travel fair and one of Europe's most important consumer travel events, held annually at the Jaarbeurs exhibition centre in Utrecht. Drawing hundreds of thousands of Dutch consumers alongside thousands of travel trade professionals, Vakantiebeurs is essential for any destination or travel company targeting the Dutch outbound market. The Netherlands consistently produces some of the world's most well-travelled citizens, making this show a high-value proposition.
How do I get to Jaarbeurs Utrecht in Utrecht?
Search flights to Utrecht to compare fares across airlines and booking sites. From the airport, pre-book an airport transfer for a fixed-price service directly to Jaarbeurs Utrecht or your hotel. This avoids taxi queues and surge pricing during busy event periods.
Do I need a travel eSIM for Netherlands?
If you are travelling internationally to Vakantiebeurs, an eSIM is the easiest way to stay connected in Netherlands without expensive roaming charges. An eSIM gives you local data rates with instant activation — set it up before you fly and you are online the moment you land in Utrecht.
How early should I book hotels for Vakantiebeurs 2027?
Hotels near Jaarbeurs Utrecht typically start filling 6–8 weeks before Vakantiebeurs. The most convenient properties — those within walking distance of the venue — sell out first. We recommend searching as early as possible to secure the best rates and availability.
Who attends Vakantiebeurs?
Vakantiebeurs attracts travel industry professionals from across Europe and beyond — including tour operators, travel agents, destination management companies (DMCs), hotel and lodge sales teams, tourism boards, airline representatives, and travel technology providers. It is a key event for business-to-business networking and trade appointments.
What should I bring to Vakantiebeurs?
Essentials for Vakantiebeurs include business cards (or use RepBud’s digital business card with QR code), a fully charged phone for logging meetings, comfortable shoes for the show floor, and a portable charger. If attending from overseas, set up an eSIM before you travel for local data rates in Netherlands.
Is Vakantiebeurs worth attending as a travel sales rep?
For travel sales representatives covering Europe or selling product into the region's source markets, Vakantiebeurs is one of the highest-leverage uses of trade-budget time. The combination of pre-scheduled appointments, ad-hoc floor conversations, and the structured networking outside official hours typically delivers more new business contacts per day than weeks of separate property visits. The economic case depends on how rigorously you capture meeting notes and follow up afterwards — both areas where a structured logging system pays back many times over.
How should travel sales reps prepare for Vakantiebeurs?
The most productive reps walk into Vakantiebeurs with a confirmed meeting schedule, briefing notes on each contact, and specific objectives for each conversation. Preparation typically begins 4–6 weeks ahead: locking in appointments, refreshing relationship history on each contact, identifying portfolio gaps to address, and pre-loading any property or rate news worth sharing. RepBud's Meeting Prep feature generates per-contact briefings from your interaction history, and the trade-show command centre tracks meetings, captures business cards by photo, and logs follow-ups in real time.
What's the best way to follow up after Vakantiebeurs?
The follow-up window after Vakantiebeurs is short — most attendees lose a meaningful share of their warm leads to inbox chaos within ten days of getting home. The reps who convert at the highest rate work from a structured log captured during the show rather than reconstructing from memory afterwards, send personalised follow-ups within 72 hours, and have a clear next-touchpoint plan for each contact. RepBud's smart logging — voice notes between meetings, business-card scans, forwarded emails — keeps the record while it's fresh; reports and follow-up sequences flow from that record automatically.
How do experienced reps approach Vakantiebeurs differently from first-timers?
First-time attendees often try to meet everyone; experienced reps pre-qualify ruthlessly and target the contacts who match their actual portfolio gaps. They block out floor time for the people who matter most rather than chasing serendipity, use unstructured evening events for deeper conversation rather than business pitches, and keep post-show follow-up effort proportional to long-term contact value. Above all, they work from a system — a reliable way to log everything as it happens, so Vakantiebeurs pays back not just in the weeks afterwards but for years through accurate records of who said what.
THE REPBUD RESERVE
Planning on attending Vakantiebeurs?
RepBud helps travel industry professionals make the most of every event — log meetings on the go, follow up faster, and keep every client relationship front and centre.
RepBud is designed to assist, not replace, your professional judgement
OTHER EUROPE EVENTS
Africa Showcase Southern Europe 2026
9–13 Feb 2026
Virtuoso Impact Summit 2026
24–27 Feb 2026
Rendez-vous en France 2026
24–25 Mar 2026
See the full travel trade events calendar — Europe trade shows, conferences and networking events with dates, venues and hotel guides.